Gladys Mbuyi
[email protected]m | +46707556237 | Stockholm, Sweden
"Marketing and Public Relations graduate with a passion for fashion, music and art with a touch for business. I am now looking to gain more knowledge and experience within the creative industry."
I am originally from Stockholm, Sweden but moved to Los Angeles for 2 years and later on, transferred to London where I achieved a BA degree in Communication: Marketing and Public relations. I am hardworking driven creative and fashion devotee. with a touch for business. I am a quick thinking , strategic team player focused on meeting goals and fining the art in everyday work.
I have 1-2,5 years experience in Fashion PR, Influencer Marketing, sample handling ( logistics) , retail, customer service and styling. I am organized and adept at handling multiple tasks on a daily basis and work well under pressure. I can work both as a part of a team and individually, but with my social personality i do enjoy social connections and do thrive when working in a team. To be able to come up with imaginative ideas/solutions for projects, brief & events. But in the end motivation and communication is one of the keys in order to deliver the best results and to reach our goals!
My social perosnality , analytical mindset as well as eye for visuals and details are some of my valuable tools that I hope will make me apart of your team
Education:
Richmond the American University, London, Sep 2015 - Dec 2017
Bachelors of Arts (Honors): Communication - Marketing & Public Relations
Grade Point Average: 3.3/4.0
Dean’s List Award for exemplary academic achievement
Santa Monica College, Santa Monica, Jan 2013 - Jun 2015
Associates degree: Communications, with a Fashion marketing minor.
Grade Point Average: 3.4/4.0
Dean’s List Award for exemplary academic achievement
UCLA, Jun 2015 - Jul 2015
Math Statistic
Grade Point Average: A
Work:
EllenX Creative Consultancy, stylist - Current
Assistent stylist
Assisting at photoshoot/A music videos/ commercials
Arranging messengers to pick up or deliver clothing and accessory samples,
Liaising with public relations agencies
Creating moods boards based on briefs från clients
Assisting in finding suitable clothing/accessories from PR agencies or retailers.
Assisting in creating looks together with the stylist
Afound, Stockholm, Jul 2018 - Current
CRM Ambassador & Sales Advisor
Customer service - in order tio reach our target/sales of the day but also most importantly to retain and gain more customers.
Collecting the teams and customers feedback and tips about their retail experience
Customer retention management
Maintaining appropriate clothing stock level and organizing the store
Visual merchandising - using my creative & analytic mindset to come up with different ideas to sell more of an item or brand, which did show positive sales results.
Bite Studios, Stockholm, Oct 2018 - Current/part time.
B2B ( logistics)/Influencer Marketing Intern, Assisted in the organization and logistics for samples, mailings, seeding and press events
Influencer marketing (researching potential influencers/creatives for collaborations & events) - Created visuals, such as power Points for B2B and influencer collaborations.
E-commerce ( online website) - Evaluate approaches and strategies to improve website sales conversions and customer engagement.
Sent out of press and communication material coordination of press loans
Assisting at planning and ordering material for press & archive sales events - communication with PR agencies for samples, planning strategic ways to best gain sales
Social media consultation - define the brands vision and strategy to expand their brand international & Europe to support sales and to gain recognition. (Researching audience preferences, discover current trends. Creative strategies for ex. including engaging text, image and video content) to create buzzy.
Logistics - Looking over tech packs, coordinating collections, and logistics for samples (sample handling through excel) for campaign productions/events.
B2B (International/Europe) - Scan the fashion landscape to find the most interesting fashion retailers/wholesalers. Researching the brands core customer demographics, how to best reach them, in order to maximize search engine traffic. Writing product copy and website content.
Administrative tasks - mailings, taking calls, bookings ( maintained a cooperative relationship with their Swedish PR agency).
SEO London, Jan 2017 - Dec 2017
Social Media Coordinator
Created pitches for future social media campaigns
Social media marketing strategies
Swot analysis(Strengths, Weaknesses Opportunities, Threats) - Also, researched competitors, maximize sales,
Creating engaging text, image and video content
Increased organic engagement (designing posts to sustain readers curiosity and drive likes, comments,
shares, creating buzz around the company and increased website clicks)
Coordinated a social media campaign for the company to gain more awareness
Recorded and analyzed social media post
ModusBPCM, London, Jun 2017 - Aug 2017
Fashion PR Intern / Showroom Consultant
Assisted with press requests, sample call-backs and organized meetings
Booking-in/coordinate all the logistics for the terms samples on excel, and photographed new samples/collections as well as merchandised the samples (color/pattern coordination) in our main showroom.
Assisted with modus and client press days
Leadership/Management - As the first intern during my internship period, I was in charge of managing all the new interns. To teach them about their daily task (returns, send outs, influencer research etc) and how different programs worked ( excel, logistics on Fashion GPS).
Writing copy for the showroom samples (Fashion Gps).
Coordinated mood boards for press
Send-outs/returns and communicated material for press loans
Cos, London, Aug 2017 - Dec 2017
Sales Advisor
Provided quality customer service, knowledge about the products and visual merchandising
Provided styling assistance to customers
Assisted with visual merchandising
Maintained appropriate clothing stock level and organized the store Sponsored clothing, helped on us styling customers that was in need of some fashion advice.
And Other Stories, London, Dec 2016 - Aug 2017
Sales Advisor
Provided quality customer service
Provided customers with knowledge about And Other Stories three ateliers
Assisted with visual merchandising.
Maintained appropriate clothing stock level and organized the store
American Apparel, London, Jan 2016 - Dec 2016
Senior Sales Advisor
Created an inspiring team environment with an open communication
Provided sales training to the staff
Assisted management with hiring processes and new team member training
Answered team member questions for quality and guideline compliance
Provided deadlines and set clear sales goals to team members
Supported the team manager and performed management duties
s
