Spock Tsai

Visual Merchandiser Manager • Taipei，TW • [email protected]

Perfectionism and delicate are part of my personality, but I also like to share and listen to others' ideas and communicate, so as to make the results of integration and execution more perfect. I am passionate about the VMD, possessing visual trend observation and aesthetic sensitivity. Through my own interests and self-directed learning, I draw inspiration from various daily art exhibitions and multi brand aesthetics, and blend them into my work.

學歷

Tainan University of Technology, Department of Fine Arts, 2009 ~ 2012

The most memorable lesson

"What is beauty? Who can define it?" That's the first question my professor asked to break the stereotypes, discuss and reflect on the definition of beauty. During the term, we gave a lot of answer and tried to figure the definition of beauty. The professor did not give the straight answer in the end of the term. However, I thought he tried to tell us the answer of beauty has no standard; it all depends on the state of people's mind.

工作經歷

LEVIS, Visual Merchandiser, Jun 2018 ~ Feb 2020

My Main job was followed up the marketing plan from the headquarter, which was responsible for create brand image and display seasonal campaign, coordination/update and maintain. Besides, I also responsible for visual merchandising activities in both retail and local market filed and expense, that I worked closely with retail and sales people to make arrangement with good communication. Also, I trained sales and store manager in store from visual merchandising guideline, in order to create an better visual image for the brand.

CITIZEN, Visual Merchandiser, Feb 2017 ~ May 2018

I was design the display of season's flagship product, supervise the construction of outpost, window and light box, in-store image and to get the best quality. Also, I estimated and controlled the cost to keep it under the budget. Besides, I trained sales and store manager in store from visual merchandising guideline, in order to create an better visual image for the brand.

Giordano , Visual Merchandiser, Feb 2017 ~ May 2018

My main job was design the store layout in season's flagship product, supervise the construction of outpost, in-store image and to get the best quality. Also, estimate and control the cost in budget. According to the sales performance and achieve points to plan visual merchandising layout plan in different store.

Tuan Tuan Boutique, Sales, Mar 2015 ~ Mar 2016

My main job was to observe customer’s suitable style and give them suggestions, which could maximize sales performance and achieve the sales objectives. Besides, I worked closed with visual merchandiser to create a better visual image.

UNIQLO, Visual Merchandiser, Aug 2014 ~ May 2015

I was followed the visual merchandising layout plan, discussed with store manager according to performance to action item, which could enhance customer appeal. Apart from doing visual merchandising, I also worked closely with sales to make increased performance. In line with the performance after visual merchandising, evaluate the results take the layout and window into consideration in the next week.

Visual Merchandising

GIORDANO

According to different store style making different plan and design window upgrade brand image.

LEVI‘S

Stage visual merchandising

For crossover collection to do the different layout plan.

Wall bay visual merchandising

Improve the brand image to do the different wall design layout.

2018-2019 BDM

In Brand Development Meeting, accurately achieve the entrance layout and visual display of various theme displays with team.

Personal style

I tend to research all the detail behind the products that I bought and write the inspiration stories to share on the social media. Besides, I also wear the different style of brands to let everyone understand the variability of outfit.