Han Lin Kung
As a Data Analyst, I aid clients in integrating data tools, merging online and offline data, and providing insights to enhance marketing efficiency. With 2 years as an Advising Account Manager, I have honed skills in digital marketing, media strategy, and data visualization, backed by proficiency in SQL and Python. I'm passionate about continuous learning and value collaboration across diverse industries.
Work Experience
Data Analyst／SeneorsData 2022／11～Now
- Insight & Business Integration: Deeply delve into user behavior data, combine with business metrics, and address challenges to drive business growth.
- Industry Expertise: Delivered specialized solutions across various industries, including the automobile sector, securities sector, ride-hailing platforms, and fashion e-commerce.
Client Success Managers／adGeek 2021／04～2022 / 06
- Media strategy：Discuss with clients, use media experience to plan appropriate media, and maximize budget.
- Data analysis：Integrate multi-channel data, analyze ads benefits and assess expected outcomes.
- Advertising：Served health food, real estate, online courses, beauty and other industries, with many medias such as Facebook, Google, Yahoo, Line, etc.,and adjusted advertising strategies according to different channel audiences.
Project Manager／CloudAD 2020／08～2021／02
- Data analysis and visualization：Use google data studio to integrate multi-channel data, combine with google analytics data, analyze user behavior and advertising effectiveness. Provide advertising and website optimization suggestions.
- Advertising：Google and Facebook ads, and have international experience (Southeast Asia,California,USA).
- Data tracking：Use GTM to embed ad tracking code to help analyze user entry behavior and ad effectiveness.
Skill
Data Visualization, Data Tracking, Digital Marketing, Data Analysis, Digital Media, E-Commerce, Digital Strategy, Advertising, Reporting, Data Collection, Marketing, Project Management, SQL, Python (Programming Language)
Data Analysis
Fashion E-commerce
Introduction: A leading fashion shopping platform offering cross-border apparel with over 5 million user-recommended products. Since its inception, it has amassed over 1.3 million registered members.
Results: Utilized SQL and analytics tools to segment and retain high-value customers at risk of churn. Introduced effective popup promotions, significantly increasing membership numbers, app downloads, and conversion rates while reducing marketing costs.
Global Game Developer
Introduction: The monthly budget is one million, and advertisements are placed across six Southeast Asian countries.
Results: Implemented Google Tag Manager for user behavior tracking, enhancing advertising strategies and conversion rates. Utilized Data Studio for analysis, leading to a record high in game sales with an average ROAS of 8..
Adversting
E-commerce platform
Analyze the performance of each advertising campaign in the year with Google Analytics to provide advertising strategy and material suggestions, and the overall ROAS has increased by 59%.
Skincare brand
Provide budget allocation and activity suggestions, assist customers to communicate with headquarters to solve website problems, and achieve advertising goals. The overall budget was raised from one hundred thousand to one million.
