Marketing professional with over 3 years of meaningful experience in Digital & Mobile App Marketing specializing in user experience, SEO, SEM, SMO and visitor engagement strategy. Have hands-on experience in driving traffic, executing & managing product development, online branding & lead generation activities, marketing collateral development and increasing conversion rates.
[email protected] +91-833945686
https://in.linkedin.com/in/beingharshit
B-601,Chahun Empire, Kevni Pada, Amboli, Andheri West, Mumbai-64
Digital and Social Media Marketing - Strategies for Driving Business Growth from ISB Hyderabad
Post Graduation in Computer Applications (MCA) S.P.I.T College Mumbai
Graduation from LMCST, Jodhpur
Hail from Jodhpur, Rajasthan
Passionate to grow in the modern era with "Marwadi" at the core
Responsible for a acquiring new customers as well as retaining them.
Job responsibility includes: Mobile App Marketing, Search Engine Marketing (Google Adwords, Facebook Ads & Affiliate Campaigns) Social media Marketing, Search Engine Optimization, Strategic Alliances, Communication development, improving organic traffic on both website and mobile App, Analytics for all the platforms & Driving customer engagement using Push notifications, SMS, Emailers, Social media content and hyper local activities.
Paid/Organic search marketing: Manage all aspects of paid search engine marketing (SEO/SEM), mobile search, Mobile marketing, Mobile application development, social media marketing (SMM), online reputation management (ORM), affiliate marketing and email marketing to generate online traffic through these initiatives and convert this traffic into revenue from online conversions.
Media Planning and Buying: Responsible for planning & buying digital properties for driving brand presence through display and content plugs. Evaluating campaign performances, restructuring and managing online budgets.
Social Media Marketing: Managing the Social media platform for the brand and use Facebook/Twitter as a channel for servicing customer concerns. Increase brand reach and awareness via effective use of viral content.
Analytics: Manage analytics to track all search and marketing campaigns launched to improve the conversion ratio and reduce cost of acquisition, improve click rates, open rates, conversion rates, and leads/sales ratio.Take corrective actions to ensure desired results.
Joined Zimmber as a Digital marketing intern and created all the social media profiles, setup the site with correct content and structure for on page SEO. Launched Zimmber Android App and successfully delivered 60000 organic downloads in first 60 days.
- Ranked almost all the top and high competitive keywords for Zimmber.com
- Ranked many event sites in less than 10 days.
Created all the social media pages for Zimmber.com from scratch, which got a huge response in terms of brand awareness, organic reach and generating leads.
Generated almost 5 lacs of customer base/bookings/leads from Google Adwords, Facebook ads and Affiliate Campaigns. Reduced the leads cost by 75%
Started Mobile App marketing for Zimmber iOS and Android both. Got more than 7L+ downloads in less than 18 months and increased the Mobile App bookings from 0 to 800.
Built scalable partnerships with companies, chains and events to scale Zimmber user base. Some of them are Ola Cabs, Hola Chef, SBI, Kotak bank, Tata group and Pantaloons.
Created base of 5L+ users and engaged them with 3 R's rule:: Right content, Right offer & Right time. Created internal intelligence system/tool to send automated SMS & Push notifications on the user behaviour & events.
Speaker at Digital Strategies for Lead Generation by Leads clue - Nov 2016
Zimmber DNA Award - Mar 2015
Zimmber's Most Consistent Performer Award - June 2015
Volunteer with "Serve your Society" NGO for organizing Blood donation camps
Google Adwords Certification by Google
HP Social Media Marketing by HP E-Learning
Desktop Publishing by Cybertech