Herman Susanto

I am a Diploma degree in Hotel management . I have more than 10 years experience in Aesthetic Industry.
I’m beauty enthusiasm. Beauty is My passion.
Experience in managing people & developing people.
Understand online and offline Marketing.
Proficient in marketing strategy and problem solving decision making
Understand digital marketing strategy
Excellent listening, negotiation and presentation skill .
Strong leadership, sense of accountability and ownership.
Good interpersonal and communication skill. Good at team building
Excellent in customer relationship & networking


Pengalaman Kerja

September 2020 - Januari 2021

Business Development Manager

GAIA Aesthetic Center Makassar

Management Company's Representative coordinating all of the pre-opening activities on Clinic.
Instrumental in defining the mission, goals, budget and performance standards for the clinic and communicating it to staff, preparing Job description, SOP & Business plan
Manage team member performance, identify any training needs, develop and deliver the required training for supervisors and team members in an effective way to maximise guest satisfaction and develop team members to enable them to achieve their career goals
Conducting market research, seeking new customer opportunities and maintaining relationships between customer, business relation or with supplier
Compile and present the company's business development plan

Juli 2018 - Agustus 2020

Business Development Manager

The Lifskyn Clinic Banyuwangi

Develop a growth strategy focused both on financial gain and customer satisfaction
Conduct research to identify new markets and customer needs
Arrange business meetings with prospective clients
Promote the company's products/services addressing or predicting clients' objectives
Provide trustworthy feedback and after-sales support
Build long-term relationships with new and existing customers
Develop all level staff into valuable sales people

Juli 2016 - Juni 2018

Marketing Consultant

Skin 101 Dermatology & Aesthetic Clinic Sidoarjo

Create marketing strategies to optimize and enhance company presence
Align company goals with marketing strategy
Organize promotional events, PR opportunities, and news features
Analyze market trends and competitor's' methods Oversee implementation of design, content, and deployment of all marketing materials
Develop brand standards, mission, and goals for current and future projects
Improve reach to customers through Digital Marketing
seeking cooperation with co branding purposes
Collaborate to generate digital and print advertising material

Januari 2016 - Desember 2017

Marketing & Sales

Tanata Aesthetic Clinic Surabaya

Responsible for the achievement of targets clinic
Develop a marketing and brand strategy for the organization and for new and existing products or services.
Oversee the implementation of the marketing strategy including campaigns, events and digital marketing.
Manage and refine the organization's social media presence and direct programme to improve social media reputation and recognition.
Continually review changes to the market, consumer trends and the activities of competitor's, adjusting the marketing plan if necessary.
Undertakes continuous analysis of competitive environment and consumer trends
conducts market research to keep abreast of trends and competitor's marketing movements .
Utilize data for marketing campaigns, interrogating the organization's databases and external data.
Provide tools and materials to enable the sales team to function effectively.

Januari 2014 - Desember 2015

Marketing Communication Manager

ETERNELLE Aesthetic Clinic & Spa Surabaya

Responsible in formulating marketing strategy, marketing tool as well as outbound communications to improve the Company brand .

Planning, analysis and develop services to improve customer satisfaction, thereby increasing visits and sales .

Conducting research and evaluation of competitive products, product characteristics, market share, market trends, advertising for the development of innovative products and services .

Coordination and collaboration in promotional activities such as events, talk shows etc .

September 2013 - Desember 2013

PR Manager

Grand Surya Hotel Kediri

Develop and implement marketing communication plan including strategy, goal, budget to promote the hotel and thereby supporting sales efforts both room and F&B and outlets. create and deliver press release, media relation content and press conference.

creating guest activity and community. mantain professional contact with press/media, colleagues and potential client of the hotel. handling complain from general public, client and guest.

Februari 2007 - Agustus 2013

Assistant Clinic Manager

Miracle Aesthetic Clinic

Responsible for the smooth operations of the form of services covering all aspects of
Front liner covering cashier performance, products and services CRO and other facilities for customer satisfaction. Planning, monitoring and evaluation functions and management of customer visits to meet the targets set by the company visit

Coordinate and supervise the operations and standardize the process of action medic and
aesthetic or service to the customer at the branch customer-appropriate policies, systems and procedures that have been set by the company.

Under the direction of the Clinical Manager ensure achievement of the vision and mission of the company to run the entire program of activities, policies and provisions of the applicable company SOP, business plan, company regulations, etc. in the operational activities of daily clinic.

Fostering good relationships and have the ability to communicate with all branches of partners and other organization's that are adding relation to conduct cooperation and profitable company.


Surabaya Hotel School

Hotel Management

1997 - 1998



  • Communications
  • Media Relations
  • graphic design
  • Public Speaking
  • Content Writing
  • Digital Marketing
  • Analysis
  • Customer Relationship Management (CRM)

  • English — Beginner
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