Melu WU

A multi-lingual, commercially sound, talented, creative, and pragmatic experienced UX digital and integrated product designer with a specialisation in product waste life-cycle planning and brand innovation.

  London, UK     

Tel: +44 (0) 787 261 6011 | E-Mail[email protected]

Key Professional Skills & Achievements   

  • Knowledge & expertise3 years experience and an award-winning product designer, including product and service lifecycle assessment, Brand Design and Management, Strategy, Integrated Product Design
  • Integrated design skillset: Design thinking, Created functional specifications and user journeys and persona, User-centred design, Project Planning, Developed Design Concept Obtained customer specification and organise on working documents (ideas, storyboards, etc.), Created computer-generated three-dimensional visuals for effective presentation, Successfully completed integrated design projects including CIS, brand identity, brand visual design, exhibition management, interior design, design project of articles for daily use, UI/UX design
  • Problem solving: A thoughtful, methodical, and strategic problem solver clearly identify issues by adopting a pragmatic approach
  • Teamwork: A good team player, who is able to work well with clients, colleagues, managers, and other people in the workplace and extracurricular activities that resulted in a high-functioning workplace and efficiency of work
  • Creativity: Creative thinker able to come up with unique, clever ideas for advertising, integrated design, and  brand design

Education

Sep 2019 – Sep 2020

Brunel University London, UK

MSc (FHEQ level 7) in Integrated Product Design: Distinction predicted

  • Dissertation: The food connection between local food production and citizens

The project aims at designing and optimising an alternative food connection service based on the principle of a product-service system in the city that allows people to source season vegetables and fruits from local producers directly in which could help the food scheme company develop for sustainability.

  • Key modules: Design research/Strategic Design Management/Human Factors in Design/Design Creativity/Aesthetic Awareness/Design Innovation Futures/CAD & CAM/Manufacturing Techniques/Sustainable Design


Sep 2014 – Jun 2018

Ming Chuan University, Taiwan

BA in Product Design: 1st Class

  • Graduate project: PEEPER- Friendly urine test tools designed for women

2018 Golden Point Rookie of the Year Design Award: Finalist 

- 2018 Golden Point Rookie of the Year Design Award: Sponsorship Special Award 

- 2018 K-DESIGN Award: Quality Award

- 2018 Red Dot Design Award: Finalist

  • Key modules: Product modelling/Design Sketch/Performance technique/Graphics/Model making/Principle of design/Chromatics/Computer-aided design/Materials and processing procedures/Design methodology/Product Planning/Human Factors Engineering/Brand marketing/Visual communication/UI & UX design/Service design

Work Experience

Jan 2017 - Present

Integrated Product Designer, Taiwan/UK

Freelancer

Worked on a number of business development and brand management projects for well-known household and luxury brands, building brand awareness and strategy, and creating innovative visual designs. The work included:

  • Actively communicated design ideas with the wider team to formulate successfully a branding strategy to promote products and services based on a sustainable business model.
  • Provided customers with detailed design specifications and layout schemes.
  • Created computer-generated three-dimensional visuals for effective presentation.
  • Successfully completed integrated design projects including CIS, the brand identifies, brand visual design, exhibition management, interior design, design project of articles for daily use, UI/UX design, etc.

Aug 2018 – Aug 2020

Design Project Lead:  Single-use Cutlery Solution, Taiwan

Flytech Technology 

Cultivate students in Taiwan to use design thinking and human-oriented design combined with cross-disciplinary cooperation, to go deep into the local area, find problems, and use bold and innovative methods, hands-on methods, and continuous testing to solve social problems, and even Can help more young people in Taiwan to set up new industries.

  • Actively participated in Design Thinking Workshop, creating new and innovative design methods such as online interviews and user diaries, liaising with different stakeholders to understand and successfully meeting and implementing their design needs, including design testing in different scenarios.
  • Participated in the Business Model creation process and formulated the final business model plan.
  • Collaborated with retailers and suppliers.
  • Implemented the principle of “Circular Economy” into the design process of this project.
  • Designed Sustainable Solution for edible single-use cutleries.
  • Curated final product launch and exhibition with a 3D mockup that is able to discuss with other team members.
  • Significantly have a contribution to the knowledge of sustainable solutions for single-use plastic cutlery.

Aug 2017-April 2019

Junior Designer, Taiwan

WEN PIIM Ltd

  • Glass crafts designs for the home deco demand of consumers which led to an increase in lead generation to our marketplaces and an increase in conversation rates.
  • Successfully designed Glassware and crafts for home decoration which led to increasing sales volume and featured in prominent fashion magazines such as Vogue, GQ.
  • Created high-quality designs efficiently in a fast-paced environment.
  • Worked closely and collaborated successfully with product managers and engineers, brand visual designers, and web developers, managing a range of internal brand design projects ensuring that all work reflected the visual identity guidelines and meeting internal and external stakeholders’ needs.
  • Also, responsible for planning, designing, and managed the set-up of exhibitions worldwide.

(Graphic design / Exhibition design / Product design / Packaging design / Product prototype / Development process / Design proposal / Brand management)

Jul 2017-Sep 2017

Industrial Design Intern, Taiwan

ADD/A Dot Design

  • Designed and worked on company new ideas and performed research tasks.
  • Assisted with the space planning for the new sustainable brand "HOMEWORK" and took the principle of the circular economy into practice. (which win Good Design Award 2020)
  • Developed design deliverables that elevated, differentiated, and functioned on-brand and on- strategy.
  • Translated complex research concepts and data into compelling visuals.
  • Made human factors and ergonomic design recommendations on products.

Skills

UX/UI


  • Figma
  • Axure RP
  • Sketch

Technical Skillset


  • CAD (Rhino/Solidwork)
  • Adobe Suite
  • V-ray
  • Keyshot
  • Life Cycle Analysis (Simapro/CES)
  • Human modelling (Jack)
  • Microsoft Office

Language


  • Mandarin: Native
  • English: Fluent
  • German: Intermediate
  • Korean: Intermediate