Hsinyang Lai

Master of Marketing

Highly motivated student studies Marketing at National Chung Hsing University and stays hunger for learning new skills. Looking for an internship in international Marketing industry.

 


Email: [email protected]

Phone: 0988162226

Activities

Student association  •  Chief director of planning

Sep 2018 - Jun 2019

  • Organized three large-scale activities, which had nearly 300 people came.
  • Enhanced the adaptability to solve problems.
  • Coordinated a 5-day, 100-person summer camp activity.
  • Developed good teamwork and cross-functional communication skills.  

Hsinchu association •  Chief of Finance 

Sep 2018 - Jun 2019

  • Utilized Excel to manage all financial work and yield lots of profits.
  • Boosted the sales of products by creating an interesting video and content.
  • Launched the first Christmas joint prom with 100 guests from four departments. 

Acapella group•  Chief of Curriculum

Sep 2018 - June 2019

  • Mentored 60 members to organize a 100-person final presentation.
  • Furthered the ability to communicate with team members by training them.

Work Experiences

Campus Ambassador  •  SPONYA

 Mar 2021 - Jun 2021

  • Improved the ability of business development by consulting with the host of the activity through proposal, discussion, and bargain.
  • Accelerated the sales of products by formulating different marketing methods.
  • Promoted B2B products.
  • Won second place among 14 campus ambassadors around Taiwan.

Accounting Intern  •  AILLIO

Feb 2020 - Aug 2020

  • Built financial reports by utilizing Excel skills.
  • Analyzed data by applying ERP, Woocommerce, and Quickbooks.

Education

2021 - PRESENT

National Chung Hsing University

Master of Marketing

2017 - 2021

National Taipei University

Business Administration

  • Used Porter's five forces to establish the analysis of coffee industry.
  • Improved the analytical ability by taking two computer program classes, including Google ADs and Python.
  • Fostered the capability of organizing and presenting by executing various case studies.

Projects




Watsons Product Project

Designed a marketing plan for Watsons in a case competition and generated media exposure by nearly 400 people in 2 hours 

SPONYA

Launched various activities and social media content, increasing the followers of SPONYA by nearly 100 people in 4 hours

Self-owned brand

Created a novel brand image and analyzed the FB platform data to improved sales by 20%  

Certification

Google Analytics

Skills


  • Excel
  • PowerPoint
  • Google Analytics
  • Google ADs
  • SQL
  • Power Director
  • Canva – Designing Tool

Language


  • GMAT - 680 (2021/08)
  • IELTS - 6.5   (2020/08)
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