HSIN-YANG LAI

Master of Marketing

A highly motivated graduate student works on an academic paper regarding demand planning. Passionate about supply chain management. My strength is the data analysis and communication skills I have gained from internships and projects that enable me to identify growth opportunities and drive innovation in development. 


Email: [email protected]

Phone: 0988162226

Work Experience

Merchant Operations Intern, Shopback

Jun 2022 - Dec 2022, 6 months

  • Enhanced 5% of revenue by using Pivot Table and multiple excel functions to analyze data and compare different reports to resolve operational issues.
  • Visualized data into information that can be used to take appropriate action by utilizing Pivot Table.
  • Optimized workflow for the whole department by using Python and Confluence and saved 30% of the time.
  • Developed strong B2B and cross-functional communication skills by cooperating with 5+ merchants.
  • Yielded 1 million dollars in revenue by setting up more than 200 merchants' integration with ShopBack.
  • Communicated with merchants and coordinated with internal departments to solve issues efficiently and improve 5% of customer service. 

Campus Ambassador, SPONYA

Mar 2021 - Jun 2021, 3 months

  • Negotiated with the merchant and made the company's exposure increase by 10%.
  • Bargained with the merchant and saved 20% of the company's cost.
  • Launched Watsons' project and boosted the product's exposure to more than 400 people in less than one hour.

Accounting Intern, AILLIO

Feb 2020 - Aug 2020, 6 months

  • Improved work efficiency by applying ERP, Woocommerce, and Quickbooks.
  • Built financial reports and maintain daily tasks by utilizing Excel. 
  • Set up accounting information successfully for all orders from Feb to Aug.

Activities

Student Association, Chief Director of Planning

Sep 2018 - Jun 2019

  • Sharpened adaptability to solving emergencies.
  • Organized three large-scale activities, which had nearly 300 people come. 
  • Developed great cross-functional communication skills by cooperating with the marketing 
    department for a 100-person event. 

Projects

IPA Analysis

Conducted market analysis and proposed operational and marketing strategies for three food delivery companies in Taiwan by utilizing R language to build a web crawler, execute data cleaning, and analyze data. 

Education

Sep 2021- Jul 2023

National Chung Hsing University

Master of Marketing

  • Research: Building a purchasing and inventory control model for perishable goods.
    (Utilizing Excel functions and Solver to attain the best purchasing and discount solution.)
  • Statistics course: Came out first in the class.

Sep 2017- Jun 2021

National Taipei University

Bachelor of Business Administration

Certification


  • SQL (Coursera)
  • Python (Coursera)
  • Tableau (Coursera)

Skills


  • Project Management
  • Business Administration
  • Logistics Management
  • Data Analysis

Tools


  • Excel: Solver, Pivot Table, Index, Vlookup
  • Google doc/sheet/slide 
  • Tableau
  • PowerBI
  • PowerPoint
  • Metabase
  • SPSS
  • Confluence
  • Trello
  • Python

Language


  • GMAT: 680 (2021/8)
  • IELTS: 7 (2022/3)