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TingYu, Hsiung (Céline)

Assistant Marketing Manager • Taipei City - Taiwan • [email protected]

Work Experience

WINREX Intl Co., Ltd. (雯麗國際), Assistant Marketing Manager   Apr. 2021 – Present

Key Responsibilities

 Led 4-person marketing team on project planning, execution, and management; executed project with interdepartmental communication and supervised project progress.
 Planned the company's agency brand quarterly marketing plans for three major company clients.  
 Drafted company’s agency brand marketing advertising general budget and supervised each plan’s effectiveness of advertising and marketing plans.
• 
Developed giveaway collaborative supplier, negotiated and cooperated with bargaining space according to marketing plans.
 Arranged and designed courses for vocational education training and employee retraining. 
• 
Executed external social platform, cross-industry alliance, and KOL marketing. 
• 
Maintained brand counter display vision of department store showcase (VM).  
 Solved legal affairs about parallel goods and supervised infringement issues in other informal channels.  
• Managed the company's online shopping system.

Key Accomplishments
 Online shopping : Optimized the interface and shopping process design of official website, and cross-departmental communication with IT department.
• Optimized the company's marketing plans : Improved performance by increasing the company’s competitiveness and product diversification, input the new brand to sales system.
• Performance growth : Implementation of marketing plans increased performance by up to 35%, and traffic up to 20% over the same period last year.
• Consolidated physical channels and e-commerce management for all marketing channels, and optimized and set up CRM management.

Yi Duo Creativity Ltd.(依朶創意), Business Controller    Jan. 2019 - Mar. 2021

• Led 4-person business team on project planning, execution and management, and supervision of project progress.
• Rolled forecast to market trends and developed collaborative supplier, negotiated and cooperated with bargaining space.
• Arranged and designed courses for vocational education training and employee retraining.
• Supervised effectiveness of advertising for each case and marketing plans.
• Supervised price change of each channel.
• Collected customer feedback reference for supplier company product improvement.
• Conducted regular performance and performance reviews with supervisors on each project.

Freelancer, Marketing    Jun. 2016 - Dec. 2018

• Community managers are responsible for building and maintaining a brand's community.

• Matched suitable KOLs for making plans for advertorial according to the needs of client.

Skills and Certificates


Computer Skills

- ERP system, SPSS Statistics, Microsoft Office, CSS, Adobe Indesign, Adobe Photoshop.


Languages

- Fluent in Chinese, English.

- Basic in Japanese.


Certificates

- ERP, The Certificate of Proficiency in Fundamentals of ERP. 

- BMSM, Business Management Strategy Manager.

Publications


Scholarly Journals: Chen, Chi-Hsiang & Hsiung, Ting-Yu. “Assessment of Pop-up Store Impacts on Commercial District.” Chung Yuan Management Review.

Education and Learning Experience 

Tamkang University, M.B.A.   Sept. 2018 - June. 2020

Tamkang University, B.A., Department of English.  Sept. 2014 - June. 2018

Tainan University of Technology, 

Associate Degree, Department of Fine Arts.   Sept. 2008 - June. 2013

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