Hsu Vicky
Data analyst 2 years + & 2 years online marketing of experience focused on CRM data & onsite event support with the ability to formulate strategies, make decisions, and plan further actions. Advanced in Excel ( VBA ) & Power Query, structuring monthly report and 3 Apps Project Owner.
• Advanced knowledge of CRM and digital marketing toolkits in luxury industry
• Generating monthly report on key customer segments in order to grow customer value via retention and increased purchase frequency, resulting in 23% growth of 10K Client & 20 % increase in W RTW clients in 2018.
• Skilled in Excel, VBA, Power Query Dashboard and Python, Customer Relationship Management (CRM ), and Digital Tool ( Google Adwords & Google Analytics ) & PowerPoint
Working Experience
LOUIS VUITTON, CRM & Insight analyst July, 2017 - Present
• Monthly Report : YTM &R12M 10K client & potential 10K client ( 5-9K ) assisting stores specifically focusing on right target, resulting in 23% growth of 10K client and 30% sales growth vs. 2017.
• Assisted with 313 Project to monitor new client recruitment and re-engagement.
• Closely collaborating with regional/central CRM teams on member communication plan and monthly report preparation to ensure it works seamlessly across the organization and captures all required information at key points for CRM objective.
• Cooperating with Retail Team by providing target list for event invitation, participating in big scale events related on-site support and carrying out event performance review for the further follow-ups.
• In charge of 6 overseas Fashion Show and High End selling event and supervised on event cost evaluation.
• Initiated 2 ICON desktop and built the ICON Desktop dashboard to track weekly & monthly result.
• Sending 3 Emailing every month for product launch or special holidays & Proofreading of LV Book 7 - 10.
CyberLink Corp., EMEA Web Commerce Marketing Specialist Nov, 2015 - June, 2017
• Utilized Google analytics to understand client behavior and product preference, resulting in 25 % CR .
• Managed chrome notification project, proactively engaging client & increaseing 10% traffic on website.
• Developed continuous improvement web function and proposed A/B testing of email templates to adjust sales messages, acquiring 35 % YoY sales.
• In charge of weekly German Email Project, over 300,000 emails each week, tracking the result by open rate, click rate and landing page visitors.
