吳驊晏 Jessica 

I am a marketer who is self-motivated, multitasked, and highly adaptable. Observing data and discovering market insights is what I found marketing exciting. Therefore, I show great interest in e-commerce and international marketing while also eager to strengthen related marketing skills to meet challenges in these professional fields.


  Taipei, Taiwan      



Education

University of Liverpool

BA Marketing       

2017 – 2021                    Liverpool, England

Xian Jiaotong Liverpool University

BA Marketing      

2017 – 2021                       Suzhou, China


Scholarship

  University Academic Excellent Award Scholarship (Top 1% in Marketing Major)

  University Academic Achievement Scholarship (Top 5% in Marketing Major)


Work Experience 

Brand marketing specialist  • Dent&co牙醫小幫手

Aug 2021 - Present       Taipei, Taiwan

  • Plan optimization strategies for social media and KOL marketing.
  • Execute on-page and off-page SEO strategies.
  • Plan and execute digital marketing programs to achieve goals and discover market insights

  Result :

  • 10% rise in brand traffic and 5% in brand conversion through social media. 
  • 5% monthly growth in KOL marketing's engagement rate.
  • 37% increase in the brand's domain authority score (SEO)

Social media marketing intern  •  Dent&co牙醫小幫手

Jan 2021 - Aug 2021     Taipei, Taiwan

  • Created social media marketing content (Facebook, Instagram, Dcard, Line) and KOL marketing.
  • Produced blog content and executed on-page SEO strategies.
  • Generated digital marketing advertising content.

  Result :

  • Achieved 36% monthly average growth on Instagram fans.
  • Generated 9,000+ brand traffic sourced from social media.
  • Earned 150,000+ organic impressions and a 7.7% click rate for the brand's blog 

International Marketing Experience 

Growth Marketing Bootcamp  • Growth Marketing Academy

 Jul 2021 - Oct 2021    Taipei, Taiwan

  • Carried out a marketing campaign using digital marketing tools (ex. Facebook ad, Landingi, etc.)
  • Comprehended the importance of trial and error in growth marketing by experiencing it.
  • Delivered the final presentation on behalf of the team.

  Result :

  • Took 3rd place in the final presentation.
  • Achieved 37% growth in prioritizing brand conversion.

Creative Career Challenge  • EDUA (C3 program)

Jan 14. 2020 - Jan 21. 2020    Bangkok, Thailand

  • Led a team to create a business plan for ABSOLUT VODKA’s Bangkok market in 7 days.
  • Developed a marketing campaign, an advertising video, and a new package prototype.
  • Represented the team to pitch the business plan in front of international marketing agencies.

  Result : Won 2nd place and was rewarded as the most creative campaign in the contest.

P&G 2020 CEO Challenge  • P&G

Dec 2019 - Feb 2020    Suzhou, China 

  • Produced a promotional video of P&G Always for the International Women’s Day shopping festival.
  • Developed an online and offline marketing plan for P&G Always at the International Women’s Day shopping festival.

  Result : Reached the top 500 teams in China.

Seed Training Program  • STP 種子人才培訓計畫

Mar 2019 - Jul 2019    Shanghai, China

  • Attended the World-café activity and interacted with senior managers across different industries.
  • Proposed a brand rejuvenation marketing campaign for an old Chinese cosmetic brand, Guei Fu Lan Shin. 
  • Generated a business analysis and business plan for METRO supermarket in China.

  Result : Chosen as one of the presenters to deliver the business proposal. 


Growth Marketing Bootcamp|Taipei

  

Creative Career Challenge|Bangkok

 

P&C 2020 CEO Challenge|Suzhou

  

Seed Training Program|Shanghai

 


Promotional Video Work

 Always 38 International Women's day shopping festival

(P&G 2020 CEO Challenge)

 

ABSOLUT VODKA "Spit It Out" campaign

(Creative Career Challenge)

 


Digital Marketing Achievement

暑期兒牙塗氟專案

  • 2-month project (Jul ~ Sep 2021)
  • Generated a series of Facebook ads that work through different stages of the marketing funnel. 
  •  Objective:  Increase the appointment of children's dentists.

  Result : 20% growth in children's dentist appointments.

  

Line weekly banner

  • Objective: Increase brand traffic. 
  • Strategy: Use eye-catching words to maintain and boost the brand's Line CTR.

  Result :

  • Create an average of 1.8% CTR.
  • Achieve 10,000+ brand traffic.

  



Build brand Instagram from 0 to 1

  • Learn what social media topic meets market demands through multiple trials and errors.
  • Use creative ways to communicate brand value.

   Result: Achieve a monthly average growth of 36% on Instagram fans.

 


Visual PPT Work

Netflix E-Marketing strategy

 

Brandy Melville marketing plan in China 

 


Coca Cola 打call marketing campaign

 

Bosideng e-marketing campaign

 


Professional Skills

Digital Marketing tools

   Google Analytics     Digital Marketing     SEO analysis      Google Trend     Google Tag Manager  Landingi  Facebook adGoogle Search Console 

  Google ad

Visual marketing tools

  Canva      Photoshop      iMovie      

Computer skills

     PowerPoint       Word        Excel       Python (Beginner)        SQL (Beginner)    Google Drive     Google Calendar     Google Sheet     Google Slide   Google meet   Google Doc

Language

  TOEIC 900     GEPT (中高級)  


Certificate & Award

  Growth Marketing Bootcamp


  Growth Marketing contest 3rd Place


  Google Analytic


  Digital Marketing


  The 6th China International College Students' "Internet+" Innovation and Entrepreneurship Competition


  Python (Entry-level)


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