吳驊晏 Jessica

I am a marketer who is self-motivated, multitasked, and highly adaptable. Observing data and discovering market insights is what I found marketing exciting. Therefore, I show great interest in e-commerce and international marketing while also eager to strengthen related marketing skills to meet challenges in these professional fields.

Taipei, Taiwan

Education

University of Liverpool

BA Marketing

2017 – 2021 Liverpool, England

Xian Jiaotong Liverpool University

BA Marketing

2017 – 2021 Suzhou, China

Scholarship

University Academic Excellent Award Scholarship (Top 1% in Marketing Major)

University Academic Achievement Scholarship (Top 5% in Marketing Major)

Ｗork Experience

Brand marketing specialist • Dent&co牙醫小幫手

Aug 2021 - Present Taipei, Taiwan

Plan optimization strategies for social media and KOL marketing.
Execute on-page and off-page SEO strategies.
Plan and execute digital marketing programs to achieve goals and discover market insights

Result :

10% rise in brand traffic and 5% in brand conversion through social media.
5% monthly growth in KOL marketing's engagement rate.
37% increase in the brand's domain authority score (SEO)

Social media marketing intern • Dent&co牙醫小幫手

Jan 2021 - Aug 2021 Taipei, Taiwan

Created social media marketing content (Facebook, Instagram, Dcard, Line) and KOL marketing.
Produced blog content and executed on-page SEO strategies.
Generated digital marketing advertising content.

Result :

Achieved 36% monthly average growth on Instagram fans.
Generated 9,000+ brand traffic sourced from social media.
Earned 150,000+ organic impressions and a 7.7% click rate for the brand's blog

International Marketing Experience

Growth Marketing Bootcamp • Growth Marketing Academy

Jul 2021 - Oct 2021 Taipei, Taiwan

Carried out a marketing campaign using digital marketing tools (ex. Facebook ad, Landingi, etc.)
Comprehended the importance of trial and error in growth marketing by experiencing it.
Delivered the final presentation on behalf of the team.

Result :

Took 3rd place in the final presentation.
Achieved 37% growth in prioritizing brand conversion.

Creative Career Challenge • EDUA (C3 program)

Jan 14. 2020 - Jan 21. 2020 Bangkok, Thailand

Led a team to create a business plan for ABSOLUT VODKA’s Bangkok market in 7 days.
Developed a marketing campaign, an advertising video, and a new package prototype.
Represented the team to pitch the business plan in front of international marketing agencies.

Result : Won 2nd place and was rewarded as the most creative campaign in the contest.

P&G 2020 CEO Challenge • P&G

Dec 2019 - Feb 2020 Suzhou, China

Produced a promotional video of P&G Always for the International Women’s Day shopping festival.
Developed an online and offline marketing plan for P&G Always at the International Women’s Day shopping festival.

Result : Reached the top 500 teams in China.

Seed Training Program • STP 種子人才培訓計畫

Mar 2019 - Jul 2019 Shanghai, China

Attended the World-café activity and interacted with senior managers across different industries.
Proposed a brand rejuvenation marketing campaign for an old Chinese cosmetic brand, Guei Fu Lan Shin.
Generated a business analysis and business plan for METRO supermarket in China.

Result : Chosen as one of the presenters to deliver the business proposal.

Growth Marketing Bootcamp｜Taipei

Creative Career Challenge｜Bangkok

P&C 2020 CEO Challenge｜Suzhou

Seed Training Program｜Shanghai

Promotional Video Work

Always 38 International Women's day shopping festival

(P&G 2020 CEO Challenge）

ABSOLUT VODKA "Spit It Out" campaign

(Creative Career Challenge）

Digital Marketing Achievement

暑期兒牙塗氟專案

2-month project (Jul ~ Sep 2021)
Generated a series of Facebook ads that work through different stages of the marketing funnel.
Objective: Increase the appointment of children's dentists.

Result : 20% growth in children's dentist appointments.