Ai-Lun Huang

Marketing Communication Sr.Specialist 

From Art Director to Account Manager. With 3 years+ of experience in the digital marketing field. Accumulated Over 6 years of regional and global experience in marketing, advertising, branding, communications, and design. Worked with a diverse set of clients in various industries ranging from dynamic start-ups to Fortune 500. 

• Honored as “The Inspirational Leader” in NEXTGEN, Google partnered global program in 2019

• Red Dot Design award winner in Visual Communication Design, Packging Design category, 2017


Taipei, Taiwan | +886 958-022-026 | [email protected]

Work Experience

Global Product Group Marketing Communication Sr.Specialist  • ViewSonic

Aug 2021 - Present

  • Lead Direct View LED Display global B2B product marketing. Develop marketing communication plans, execute a wide range of creative and sales assets, and bridge with regions to collaborate, and devise the marketing approach.
  • Lead software product launch. From inbound marketing research, Go-To-Market to Outbound Marketing BETA Testing & Playbook. Plan, and deliver B2B & potential B2C marketing activations.
  • Lead Corporate Influencer Marketing. Manage and retain the relationships with the influencers. Develop strategies and tactics to align with marketing direction, and team up with regions to execute global campaigns across marketing channels to achieve the goal. 

Account Manager  •  United Communications Group, HAKUHODO International

Mar 2021 - Aug 2021

  • Responsible for BMW TW LINE Official Account, monitoring audience metrics and adjusting strategies to match client's goals. Pitched ideas for clients' marketing campaigns on cross-markets and assets. Researched industry news, and came out with monthly competitive analysis reports. The defined target audience in segments and set KPI, tracked, and optimized through Salesforce CRM platform.
    Achievement: 
    > Helped clients to increase by a 10% retention rate
    > Shorten recruitment time by 40% by redefining the campaign strategy


  • Lead and operated EVA AIR's marathon Facebook Fan Page, defined short-term/long-term goals, set up a monthly strategy, and optimized the content through trend observations and monthly analysis.  
    Achievement: 
    > Helped clients to reach 15% growth in followers each month 
    > Maintained an average 12% engagement rate by developing strategic user-generated content

  • Collaborated closely with data experts and IT in implementing GA/GTM, to track data.
  • Controlled budget allocation and levered the value of external vendors and resources.

Art Director  •  isobar, Dentsu Inc. 

Mar 2018 - Feb 2021

  • Translated and delivered the client's marketing objectives into a clear, compelling, brand-appropriate, and applicable creative communication plan.
  • Collaborated with the Creative Director, designers, copywriters, and internal department to develop and deliver successful and award-winning ideas.
  • Lead an experiential service design project in data-driven from concept to execution.
  • Joined the NEXTGEN Digital Marketing Talent Program (Powered by Google & iProspect) in 2019. Lead an Asia Pacific team of 6 members to complete three marketing activation plans, and a real marketing case study. Obligation to pass three GA certifications.
    Achievement:
    > YAHOO VERIZON MEDIA BIG IDEA CHAIR AWARDS 2019
    > Honored as "The Inspirational Leader" in the Google partnered global digital marketing training program, 2019

Creative Director & Project Assistant  •  CHOU SHIH HSIUNG Art Studio

Sep 2015 - Dec 2017

  • Worked closely with the artist Chou Shih Hsiung and studio members as a team. Curated art creation/exhibitions, and assisted in building a lifestyle brand - SCULPTOR BARBER
    Achievement: 
    > Successfully become the iconic Barber brand among the young adults in Taipei city in 2017
    > The brand was reported in Wallpaper* Asia and also selected in LOUIS VUITTON World Urban Tour Series/Taipei's Edition, 2016

  • In charge of the overall brand and creative communication, from establishing the brand identity, operating multi-social channels, site design, film making, and photography to print publication & POSM making. Ensured the overall brand tone was consistent and aligned with the business goal and direction.

  • Curated and marketed Chou Shih Hsiung's solo exhibition in Taipei Fine Arts Museum in 2016. Managed time schedule, produced and ensured the marketing assets and design materials met the expectation. As the key person to communicate with the media and welcomed the international VIP guests.

Communication - Visual Designer   •  Global Blue

Aug 2013 - Jun 2015

  • Worked with internal editing teams, responding to the brief in terms of the design style, format, print production, and timescales.
  • Developed graphics and design layouts for illustrations and publications.




Graphic Designer (Intern)   •  HATO

Jan 2013 - Jun 2013

  • Supported in-house publications and events design material and delivery outcomes.
  • Participated in public curating projects, and collaborated with Anne Hardy, the British artist to design her exhibition book for the show at Secession Vienna/Secession 2012.   

Education

Nov 2020 - Feb 2021

Advanced Program, Business Management
National Chengchi University (NCCU)

Relevant courses: Marketing Planning, Brand Management, Strategic Cost Management, Financial Management, Organization Theory, Operation, and Human Resource Management

Sep 2009 - Jun 2012

Bachelor's Degree, Graphic Design
University of the Arts London

Relevant courses: Graphic Design, Typography Design, Layout & Photography, Advertising & Magazine journalism, Art direction, film & television, Media communications, Branded spaces, and UIUX design

Sep 2005 - Jun 2009

Bachelor's Degree, French Language, and Culture
Fu-Jen Catholic University

Relevant courses: French Language, French Literature, Art and Culture, Politics and History

SKILLS

Account


  • Project management and planning
  • Communication and negotiation 
  • Strategic thinking & Problem solving
  • Agile Development
  • Leadership

Creative 


  • Coordination creativity vision 
  • Design Thinking method
  • Generate creative concepts and ideas
  • Multimedia content development
  • Communication effectively 

Tools & skills


  • Adobe Creative Suite 
  • Microsoft 360
  • Google Suite
  • Trello 
  • Figma
  • HTML&CSS

Certificate


  • Google Analytics Individual Qualification 
  • Google Ads Fundamentals
  • Google Tag Manager Certification
  • Coursera "Experience, Design & Innovation of Service Models:from Pain Points to Selling Points" NTU
  • Coursera "Social Psychology"   Wesleyan University

Language


  • Chinese
  • English
  • French
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