Huang Kai-Lian
BD & Strategic Marketing
Taipei City, Taiwan
A multicultural professional being passionate about blockchain technology, with 15-year international experiences in strategic marketing and business development. Driving proven B2B business strategies across Asia Pacific, Europe and United states.
A self-motivated individual inspired by non-conventional thinking. Effective communication in English, French and Chinese.
工作經歷
APAC Business Development Director • Diabnext
八月 2017 - 十一月 2020
Supporting founders’ global fund-raising activities in Asia
* Leading pitch in investor matching events in Tokyo, Seoul, Taipei, Shanghai, Beijing and Hong Kong
* Drafting business plan and fund-raising presentation documents
* 2017 Hong Kong STP Elevator Pitch Competition – selected
* 2018 Orange Fab Taipei Demo Day – winner
* My Health Bank Hackathon, Taipei, 2017
Supporting the board meetings with sales updates and presentations to investors
Establishing and maintaining successful partnerships with strategic customers, distributors, research institutions to acquire market information and business opportunities:
* Driving sales growth by building alliance with 2 leading pharmaceutical companies in product bundling strategy (China, Indonesia)
* Engaging strategic partners in proof of concept studies in order to foster a larger market adoption with proven medical evidence (Taiwan, Japan, Vietnam)
* Enhancing brand awareness by incorporating Diabnext’s IoT devices into a strategic customer’s eco-system (Taiwan)
* Formalizing new 8 partnerships with letters of Intent
Negotiating and securing a 3-year distribution agreement with a leading channel partner
Editing quarterly press release, strengthening public awareness in digital disease management
Providing market insights and working closely with R&D team to deliver quick time-to-market Saas solutions
Supervising a sales team (3 members) to execute business development tactics and overseeing the implementation of marketing activities
North America/EMEA Product Manager • Becton Dickinson (NYSE: BDX)
三月 2014 - 六月 2017
Designing, executing annual marketing plan of a portfolio of $300M revenue; the pre-fill syringe is covered by 20 key account managers across North America and EMEA
Reshaping regional pricing strategy for repositioning SKUs at late product life cycle, maintaining 60% of market share
Identifying new market segment by conducting a thorough market research with limited resource; driving $2M incremental revenue in the North America from the first year of project
Driving new product launching
* Visiting target customers with key account managers to gather market insights
* Leading internal product trainings to get alignment across the organization
* Facilitating cross-functional communication
* Developing various marketing materials for different channels
* Monitoring the advancement of new product launching plan and proactively making adjustments
Senior Strategic Marketing Manager • Boston Scientifi (NYSE: BSX)
九月 2010 - 十二月 2013
Providing analyses and recommendations to c-level executives to set business objectives by working in a matrixed environment with operations, finance, regional marketing and sales team
Building 5-year business strategic roadmap, successfully raising $150M fund from the headquarter to drive Boston Scientific China subsidiary’s organic growth
Translating strategic priorities into concrete projects:
* Leading cross-functional team to execute digital branding initiatives
* Implementing customer relationship management (CRM) tools: building a CRM SaaS system from scratch; rolling out 100% to sales force team within 6 months
Manager • Accenture
九月 2009 - 八月 2010
Conducting feasibility study for a clinical data center: building business scenarios, revenue forecasting and budgeting
Setting a China market entry strategy for an American new drug company: pricing definition, regulatory background check, focus group interviews
Supporting business development initiatives: proactive meetings, follow-ups, sales funnel management
Consultant • CEIS
四月 2007 - 七月 2009
Performing due diligence study on a distill factory in Yunnan province for an international institution
Drafting competitive analysis and editing monthly reports
學歷
2020 - 2022
Self-learning of blockchain technology
Blockchain & cryptocurrency
Self-learning by
- Attending college (北科大區塊鏈社團) and weekly private club courses
- Extensive readings to acquire solid blockchain knowledge
Managing a cryptocurrency portfolio through defi projects, cryptocurrency trading (Binance, FTT, Nexo, Crypto.com, Pionex, MXC )
2006 - 2008
Sorbonne Graduate Business School (IAE de Paris - Université Paris 1 Panthéon-Sorbonne)
Business management
1996 - 2000
國立台灣大學（National Taiwan University）
Life Science
技能
Blockchain
- Layer 2
- Web 3.0
- Encryption/wallet
- Tokenomics
- NFT
- Defi
Business Development
- Partnership management
- Negotiation skills
- Presentation skills
- Effective communication
- Business acumen
Marketing
- Strategic planning
- New product launching
- Pricing strategy
- Product life cycle management
- Competitive benchmark
