Huang Kai-Lian

BD & Strategic Marketing

  Taipei City, Taiwan

A multicultural professional being passionate about blockchain technology, with 15-year international experiences in strategic marketing and business development. Driving proven B2B business strategies across Asia Pacific, Europe and United states.

A self-motivated individual inspired by non-conventional thinking. Effective communication in English, French and Chinese.

工作經歷

APAC Business Development Director  •  Diabnext

八月 2017 - 十一月 2020

Supporting founders’ global fund-raising activities in Asia
* Leading pitch in investor matching events in Tokyo, Seoul, Taipei, Shanghai, Beijing and Hong Kong
* Drafting business plan and fund-raising presentation documents
* 2017 Hong Kong STP Elevator Pitch Competition – selected
* 2018 Orange Fab Taipei Demo Day – winner
* My Health Bank Hackathon, Taipei, 2017


Supporting the board meetings with sales updates and presentations to investors

Establishing and maintaining successful partnerships with strategic customers, distributors, research institutions to acquire market information and business opportunities:
* Driving sales growth by building alliance with 2 leading pharmaceutical companies in product bundling strategy (China, Indonesia)
* Engaging strategic partners in proof of concept studies in order to foster a larger market adoption with proven medical evidence (Taiwan, Japan, Vietnam)
* Enhancing brand awareness by incorporating Diabnext’s IoT devices into a strategic customer’s eco-system (Taiwan)
* Formalizing new 8 partnerships with letters of Intent

Negotiating and securing a 3-year distribution agreement with a leading channel partner

Editing quarterly press release, strengthening public awareness in digital disease management

Providing market insights and working closely with R&D team to deliver quick time-to-market Saas solutions

Supervising a sales team (3 members) to execute business development tactics and overseeing the implementation of marketing activities

North America/EMEA Product Manager  •  Becton Dickinson (NYSE: BDX)

三月 2014 - 六月 2017

Designing, executing annual marketing plan of a portfolio of $300M revenue; the pre-fill syringe is covered by 20 key account managers across North America and EMEA

Reshaping regional pricing strategy for repositioning SKUs at late product life cycle, maintaining 60% of market share

Identifying new market segment by conducting a thorough market research with limited resource; driving $2M incremental revenue in the North America from the first year of project

Driving new product launching
* Visiting target customers with key account managers to gather market insights
* Leading internal product trainings to get alignment across the organization
* Facilitating cross-functional communication
* Developing various marketing materials for different channels
* Monitoring the advancement of new product launching plan and proactively making adjustments

Senior Strategic Marketing Manager  •  Boston Scientifi (NYSE: BSX)

九月 2010 - 十二月 2013


Providing analyses and recommendations to c-level executives to set business objectives by working in a matrixed environment with operations, finance, regional marketing and sales team

Building 5-year business strategic roadmap, successfully raising $150M fund from the headquarter to drive Boston Scientific China subsidiary’s organic growth

Translating strategic priorities into concrete projects:
* Leading cross-functional team to execute digital branding initiatives
* Implementing customer relationship management (CRM) tools: building a CRM SaaS system from scratch; rolling out 100% to sales force team within 6 months

Manager  •  Accenture

九月 2009 - 八月 2010

Conducting feasibility study for a clinical data center: building business scenarios, revenue forecasting and budgeting

Setting a China market entry strategy for an American new drug company: pricing definition, regulatory background check, focus group interviews

Supporting business development initiatives: proactive meetings, follow-ups, sales funnel management

Consultant  •  CEIS

四月 2007 - 七月 2009

Performing due diligence study on a distill factory in Yunnan province for an international institution

Drafting competitive analysis and editing monthly reports

學歷

2020 - 2022

Self-learning of blockchain technology

Blockchain & cryptocurrency

 Self-learning by
- Attending college (北科大區塊鏈社團) and  weekly private club courses
- Extensive readings to acquire solid blockchain knowledge

Managing a cryptocurrency portfolio through defi projects, cryptocurrency trading (Binance, FTT, Nexo, Crypto.com, Pionex, MXC )

2006 - 2008

Sorbonne Graduate Business School (IAE de Paris - Université Paris 1 Panthéon-Sorbonne)

Business management

1996 - 2000

國立台灣大學(National Taiwan University)

Life Science

技能

Blockchain


  • Layer 2
  • Web 3.0
  • Encryption/wallet
  • Tokenomics
  • NFT
  • Defi

Business Development


  • Partnership management
  • Negotiation skills
  • Presentation skills
  • Effective communication
  • Business acumen

Marketing


  • Strategic planning
  • New product launching
  • Pricing strategy
  • Product life cycle management
  • Competitive benchmark
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