何華芸 Hua Yun, Ho

3 years of experience in digital product management and digital marketing. Proficient in user needs analysis and market research, extracting insights from data to drive product direction. Skilled in communication, coordination, and optimizing team workflow. Enthusiastic about taking on different challenges and solving unknown problems.

Taipei, Taiwan

Skills

Product

Product strategy formulation and feature planning
Cross-team communication and workflow management

User Experience

User data analysis and interviews (Google Analytics)
Usability testing

Languages

Mandarin Chinese, Native
English, Professional
- IELTS Overall Score: 8.0

Work Experience

AmazingTalker
Full-Time • 1 yr 8 months • Taipei, Taiwan

Product Manager
May 2022 - March 2023

Optimized the teacher-side features of the AmazingTalker online tutoring platform, enhancing web and app interfaces. Utilized funnel analysis and redesigned the teacher registration process, resulting in a threefold increase in daily new teacher sign-ups and a 25% decrease in user attrition rate.
Developed "Teaching Short Videos" product, overseeing content tagging structures and video uploading features on the web and app, resulting in 300 recruited teachers and 1000+ videos created within one week of launch.
Analyzed quantitative and qualitative information through market research, user studies, and data to identify and solve problems through phased MVP solutions. Planned short to long-term team objectives.
Transformed design requirements into wireframes and documents, utilizing Scrum and Kanban to lead cross-functional team in product development.
Designed data dashboards, implemented AI tools, and created training documents to optimize internal team collaboration efficiency.

Cross-Functional Specialist (MA)
August 2021 - May 2022

Launched and developed an online music tutoring business that generated $20,000 USD in revenue within 2 months.
Collaborated with visual designers, product managers, and general managers to develop and execute Anniversary Campaign Project that resulted in 10x more orders.
Developed and executed SEO strategies and content marketing campaigns that resulted in a 20% increase in organic traffic.

AstraZeneca
Internship • 10 months • Taipei, Taiwan

Digital Marketing Intern
March 2020 - December 2020

Created digital marketing materials for EDM and social media.
Assisted with the localization of the patient education website.

Education

National Taiwan University of Science and Technology

Bachelor of Design

- Major in Industrial Design and User Experience Design
- Overall GPA 3.75
- 2021 Graduation Class Representative
- 2021 Exhibition Coordinator, Design Graduation Show

2017 - 2021

Delft University of Technology | Netherlands

Industrial Design (Exchange)

2019 - 2020

Projects

Online Tutors Application Optimization

As a Product Manager at AmazingTalker, an online tutoring platform, I led a team to streamline the application process for prospective online tutors. Prior to our intervention, the original process spanned over 5 days and resulted in a 60% loss of applicants. By leveraging user research and data-driven design, we successfully eliminated unnecessary steps, introduced call-back notifications, and refined the onboarding guidance. For instance, we replaced the convoluted tooltips with a pop quiz that was more intuitive and ensured a thorough understanding of the platform.