Hugo Marciales

Marketing Director

Experienced Marketing Director with demonstrated success in the automotive, sports and broadcasting industries. Skilled in advertising, lead generation, reputation management, customer retention, technology Integration, social media and multimedia and broadcasting production. Strong communications, marketing & public relations professional with degrees in communications, industrial design, television production and Digital Media.

  5701 Saratoga Blvd #1212 Corpus Christi, TX

Phone: 361.906.8323  E-mail: [email protected]

       

Work Experience

January 2011 - October 2021

Marketing Director

All Star Mazda & Mitsubishi

Strategic planing, media buyer/producer (digital and conventional), ROI analysis, e-mail & CRM management, web marketing, SEO (organic & PPC ), social media marketing, mobile geo-marketing, Google analytics, reputation management, direct mail and SMS strategies, multimedia production, promotions exhibitions and special events coordination, spokesperson, media and public relations, customer satisfaction and retention, customer disputes resolution, community outreach.

January 2019 - December 2020

General Manager

Corpus Christi Football Club

Operations & Communications, sponsorships, public relations.

January 2009 - December 2011

Marketing Director.

Eddie Yaklin Auto Group

Eddie Yaklin Auto Group. Marketing Director. ( Ford, Lincoln, Mercury & Nisan) Strategic planing, media buyer/ producer (digital and conventional), ROI analysis, e-mail & CRM management, web marketing SEO (organic & PPC), social media marketing, mobile geo-marketing, Google analytics,reputation management, direct mail and SMS strategies, multimedia production, promotions exhibitions and special events coordination, spokesperson, media and public relations, customer satisfaction and retention, customer disputes resolution, community outreach. 2009 to 2011

January 2008 - December 2009

Marketing Consultant & Developer

Image Media Productions & TAMUCC Texas Techis

Marketing consultant and developer. Multimedia production and Marketing for the web, print and TV. Liza Wisner, coordinator.

January 2000 - December 2008

Sports Reporter

Univision & Telefurura

Correspondent, Producer & Sports Reporter . Under the supervision of executive producers , Rafael Torres for Contacto Deportivo and Sergio Verdu for Republica Deportiva.

January 2000 - December 2008

Sports Anchor-Director

KORO Univision. Channel 28

Gather, write video-edit and present local, national, and international sports stories. Under the supervision of News Director, Angel Covarrubias.

January 2002 - December 2003

Web Master-Designer

Department of Student Affairs Texas A&M

Graphic and web design & maintenance. SEO/SEM.

January 1999 - December 2000

News Reporter

Univision Channel 28

Gather, write and present local stories. Under the supervision of News Director, Luis Patiño.

January 1998 - December 1999

Web Master & News Graphic Designer

NBC KRIS TV Communications.

Web Master & News Graphic Designer. Web site design and maintenance and news graphics for Fox and MBC local newscasts. Under the supervision of News Director, Sandra Richards.

January 1998 - November 1999

Media specialist

Presentation Services INC

Media specialist. Hardware and software support and development for multimedia events presentation.

January 1998 - December 1998

Graphic Designer/Web & Multimedia Developer

KEDT TV PBS

Graphic Designer/web and multimedia developer. Creative work for TV shows and internet-based support pages. Under the supervision of director Jeff Felts.

Education

2021 - 2021

Texas A&M Corpus Christi

Pursuing a Masters Degree in Science in Technology and Communications

1988 - 2000

DelMar College

Associate Degree in Applied Sciences in Digital Media - Television Production and Journalism

1990 - 1996

Fundación Universidad de Bogotá

Bachelor in Science in Communications and Industrial Design

Skills

   Word      PowerPoint      Illustrator      Photoshop      Google Drive      Excel      Facebook Marketing      Sales & Marketing      Lightroom      Social Media Marketing      writing      AfterEffect      HTML5   Digital Strategy

Reputation Management

CRMs Management

Google Analytics

Video & Multimedia Production

Drone video



Languages

   English — Native or Bilingual      Spanish — Native or Bilingual   

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