Koay Hui Yuan
A Malaysian who has been living in Taiwan for 10 years and has worked in various industries.
I started my career in social media and have since ventured into the marketing field, and I am looking forward to mastering more marketing knowledge and achieving different mission goals.
[email protected] +886-983003445 Taipei, Taiwan
Work Experience
Social Media Specialist • vivo
October 2020 - November 2022
- Developing a cross-channel social media platform to engage different customer segments on Facebook, Instagram and LINE@, resulting in a highest 286k of post engagement
- Execute livestream campaigns that reached the highest record of 5k likes, comments and shares
- Work closely with the social media manager to optimize the content calendar across all platforms to coincide with new marketing and product launches
- Track social media performance to identify high-performing and low-performing content and make suggestions for improvements
- Respond to 100+ comments and messages daily across the company's social media platforms
Social Media Specialist • NOWnews
April 2019 - September 2020
- Filter 30 trending news published on Facebook and Instagram with an average of 5% engagement
- Coordinate with photojournalists and execute live streams on Facebook and YouTube which gain more than 300k views
- Optimize social content strategy that increases 20k followers within 6 months
- Use Photoshop and Canva to create compelling visualizations to increase post-engagement
E-commerce Operation Specialist • iCarry
October 2017 - March 2019
- Responsible for updating 100+ product information on the company's websites
- Provide basic technical support for customers on a wide range of company's products
- Coordinate with the marketing team to create content for blog posts and participate in the project of collaboration with key opinion leaders
Education
Bachelor of Mass Communication (Hons), Hsuan Chuang University, Taiwan
September 2012 - June 2016
