陳弘三 Hungsan Chen

具備使用者經驗分析且產品管理與規劃等專業技能,致力於發展公司重要關鍵業務,成功跨團隊協作規畫和執行項目進程,甚至到後續的產品發展推廣等經驗,熟練SQL、GA、用戶調查、分析和探索市場數據,在產品迭代過程尾聲時,進行產品優化改進和解決產品問題以實現公司組織戰略目標。

Sophisticated product management and UX professional dedicated to deciding the company's key business, successfully cross-team collaborating and executes product promotion, then skilled in SQL, GA, user surveys, analyzes and explores market data, by the end of the production process, improve and solve product problems to achieve organizational strategic goals.

    


Work Experience

September 2019 - November 2020

Product Analyst, Registration & Deposit Department  Titansoft Corporation (Taipei, Taiwan)

- SBOTOP's homepage has 25,000 daily active users in Southeast Asia. **Key primary responsibilities include:** Explored domain user needs and business needs; Competitor design interface and analysis; Promote "homepage" through cross-functional cooperation with multiple teams Roadmap of tabs, research, and improvement.
- Propose the enterprise's key growth business, mainly adding Deposit Widgets to assist users in keeping depositing. **The marketing Analysis result:** 78% of new users will deposit on the first day of registration. Therefore, the Deposit function iCON has been added to the game pages of the various pages to guide users to deposit and increase the company's primary revenue.
- To attract new users to register, improve the user process registration page that cross-team, and cross-country cooperation. The primary responsibilities include enhancing the registration page process, data analysis, and reporting.
- Define, monitor, and analyze metrics to measure product effectively through GA, Google Data Studio, Google Optimize, and databases; provide regular product performance reports to stakeholders.

February 2019 - September 2019

App Product Manager  Mitake Corporation (Taipei, Taiwan)

Plan and design stock chat rooms to promote each bank for marketing.
Project management, Monitor, the organization the following event;
200+ Problems solving,20+ push the project progress
Maintain Mitake App Deployment
Development three generations B2B app
Maintain exchange rate App Deployment

April 2017 - November 2018

Product Manager  Kuobrothers Inc.

Responsible for app interface design and product planning:
Planning live market pages, marketing campaign pages, etc.
Management and Plan homepage revision, popular category page revision, member center establishment, product page, limited time sale, etc.
In the event page, personalize display based on the user's attribute vector and product keywords and connect the search page to allow consumers to find the product they want.


Planning the newcomer gift package project:
For users who have not yet purchased an order, Give the Voucher without a threshold to increase charges and increase subsequent conversion rates. Compared with the first purchase registration order and payment amount of the newcomer gift package (data source 2017/12/18-2017/12/29, the number of newcomer gift package orders is 299, the number of first purchase registration orders is 3; the newcomer gift of the payment amount is 119,990, the first purchase Registered payment amount 2,977)

Planning various functions:
Connect each payment function,
JKOPay, Apple Pay, Android Pay (Google Pay), and other payment tools monitor and track the connection payment of results after the launch. The data situation after the launch of Android pay six days, accounting for 0.24% of the total cash flow, accounting for the proportion of the total amount is 0.16%, 0.95% of the users who use android pay in the android device, and android pay accounts for 0.66% of android revenue. The number of users who have not used the payment tool, and there are more risk problems.

The search bar displays personalized recommended keywords:
To increase the number of products in which the user is interested. When users don't know they want to purchase an item, the recommendation system displays the keywords they may buy. The number of searches for suggested keywords in the search box is 2924 higher than recommended historical keywords, 1441. The conversion rate (2.38%)of suggested keywords is higher than the conversion of suggested historical keywords(1.17%).

Front and back-end optimization of event page:
1. Front-end interface optimization: highlight the main item, add keywords and other event entries to enrich the content of the event page. From May to the end of June, the revenue from the event page keywords and other event page entries was $893,159, the number of transactions was 1,072, and the average order value was $833.

2. Optimization of background event page's operation process: Optimize the complicated operation steps and reduce the error rate of the setting, and reduce the setting time by at least 50% that the original flow needs to operate marketing coworkers two or three hours, release the time and let coworkers plan creative activities.

March 2014 - February 2016

User Experience researcher   Alibaba-Taobao, Inc. (Hangzhou, China)

Responsible for conducting independent research, analyzing user behaviors, and collaborating with business teams (user interface designers, product managers, algorithms, operations, etc.) to improve the product iteratively. Report weekly to share information about the user's use of the product and their emotions to make follow-up product planning.

Execute Project,
Projects: Taobao Double Twelve Project, Taobao homepage revision
Daily items: Taobao collocation channel revision, Taobao footwear/underwear detailed operation survey, etc.
Innovative projects: Taobao Jiyoujia Market, Taobao iFashion Market, etc.
Annual projects: Taobao U&A consumer behavior and attitude survey, Taobao satisfaction survey, etc.

Professional Skill,
Monitoring Web traffic: UDATA, GA, user analysis, etc.
Market research: CRM questionnaire launch, Questionnaire analysis, etc.
Market trends: analysis of competing products, focus interviews/in-depth interviews, etc.
Useability testing: collaboration system, rapid iteration

Professional Achievements,
Highlight the page goal and increase the "Double Twelfth Same Day Delivery" on the front page, the PV click rate increased by 13% (60.48%→73.03%), and the bounce rate decreased by 8% (64.5%→57.01%) (Data source: UDATA 11 /25)

Education

2011 - 2014

Soochow University

Master of Cognitive Applied Psychology

2007 - 2011

Chung Yuan Christian University

Bachelor of Psychology

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