Ly Huong Thao

Marketing Manager

A fresh MBA manager with six years of marketing experience in the luxury fashion retail environment. Professional in developing brand and channel strategies, executing media plans, and leading digital projects. Proven track record of growth in Facebook followers to 250K, increasing traffic by 15%, contributing to brand growth of 5% of revenue. Objective to become CMO for an innovation company, contributing to sales target achievement, brand awareness, and customer loyalty.

  1993    Ho Chi Minh City    [email protected]    0932 133 746 

Core Skills

  • Strategic Planning 
  • Budget Management
  • Advertising & Promotions
  • Event Management
  • Communication Skill
  • Leadership Skills
  • Presentation Skills 
  • Media Analytics
  • English - IELTS 6.5
  • Google AdWords, MailChimp
  • Office 365 & PowerPoint
  • Adobe Photoshop, Illustrator

Education

Oct 2021 - Jun 2023

Western Sydney University

Master of Business Administration

Sep 2011 - May 2015

University Of Economics HCM

Bachelor of Accounting

Work Experience

Marketing - Sales Planning Manager • Triumph International Vietnam 

  • Created monthly, quarterly, and annual marketing plans for brands and channels based on regional guidelines and business objectives;
  • Managed marketing budget, monitored monthly expenses for ATL, BTL, e-commerce media and visual merchandise activities, and handled ROI reports;
  • Collaborated with media agencies, sales teams, and regional marketing teams to plan and execute monthly 360-degree launching campaigns through retail and wholesale channels in accordance with brand strategy and sales targets;
  • Supervised implementation of monthly decoration concept in 60 retail stores, including windows
    display, island area, POSM, visual merchandise, and developed and managed VM tool inventory;
  • Developed and implemented media plans, including display (Facebook, Instagram, and YouTube), email marketing, search (SEO, SEM), PR, influencers, and social media advertising;
  • Conducted market research, received customer feedback, analyzed consumer databases, tracked competitors, and explored trends, to assist in brand innovation projects;
  • Led Marketing of four members (Digital, CRM, Design, VM), focused on engaging the team and talent development, which maintained a retention rate of 100%.

January 2021 - March 2022

Project Leader Role @Triumph

Digital Media

Websites increased 30% traffic; grew Facebook to 250K fans; Zalo OA to 6K members 

Digital Sales

Developed media plan with agency to increase 15% footfall to landing pages

Project Management

Setup new ePOS, CRM system, , e-wallets integration with Regional IT, Sales, Product, CS

E-commerce & O2O

Built, managed own ecommerce website on Magento/Shopify; e-stores on Lazada, Shopee

Work Experience (Cont.)

Marketing - Sales Planning Assistant Manager • Triumph International Vietnam 

  • Planned and executed digital campaigns within budget, provided media plans with creative briefings, tracked website analytics and social listening tools to provide ROAS reports;
  • Established monthly trade promotions, including schemes, product lists, and pricing strategies, produced and managed GWP stock to meet the KPI of quality and days on hand;
  • Worked with key stakeholders to organize mall activations, in-store events, and partnership fairs
  • Managed e-commerce channels, day-to-day operations, and worked with media agencies to build multivariate testing for optimization;

  • Supervised implementation of online visuals and content on social media, websites, and marketplace platforms, as well as customer service management.

  • Communicated to collaborate with cross-functional teams, sourced and maintained close relationships with agencies, internal stakeholders;

  • Assisted Manager in strategic planning, budget tracking, market trends, and competitor tracking.

October 2016 - December 2020

Communication Specialist • Natural Rendez – Vous

  • Handled all product content, built creative ideas for social media visuals and content, performed digital account management, coordinated with designers for brand materials (POSM, product range, photo library, brochure, label), created email campaigns, and updated the company website;
  • Performed training about brand knowledge for new employees.

March 2016 - September 2016

Assistant Brand Manager • Amway Vietnam

  • Executed digital marketing strategy with agencies (search engine, photoshoots, social, community 

    group); monitored TVC shooting onsite as brand team client side;

  • Developed and controlled A&P promotional gifts, and managed branded materials & POSM;

  • Coordinated with sales, training teams in organizing workshops/seminars; provided customer service, and resolved complaints.

June 2015 - December 2015

Achievements

Award Marketing for Development 2021

Hobbies

Healthy lifestyle, creative ideas

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