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I-Fan Chen

AVP at DBS Bank (GM-office)
Taipei, TW

Skill Set


Technical Skills

- Perl

- PHP

- Python

- SQL

- Git 

- Machine Learning


Marketing Skills

- Google Ads

- Google Analytics

- Yahoo Gemini

- Bing Ads

- Facebook Ads

- SEO (Search Engine Optimization)


Data Visualization

- Tableau

- Kibana


Soft Skills

- Strong problem-solving ability 

- Great presentation 

- Self-learner 

- Ability to multitask 

- Self-starter with ability to drive projects to completion


Familiar Industry

- Game 

- eCommerce

- Marketing 

- FinTech

Experience

DBS Bank, Feb 2020 - Present: Assistant Vice President

  • Data Modeler and Big Data Platform Team Leader

    • Host internal big data platform, build data pipeline and machine learning pipeline for AI/ML automations.

  • Strategic Planning and Initiative for Customers and Employees (GM-office)

    • Conducted 10+ employees interview, identifying 10+ end to end process issue. Successfully improved business operations through defect prediction models and process automation.

    • Hold AWS self-driving car competitions, guiding 200+ employees to implement ML into the business through gamification event.

    • Leveraged and collected business partners' operational data and built models to predict value customers.

Garmin Corp., Feb 2018 - Feb 2019: Data Analyst

  • Data analysis and visualization.

    • Conduct sales analysis of repurchasing customers using Apriori Algorithm to develop new smart watch features for "Garmin vivolife" and recommended smart public transit cards function which resulted in highest sale volume of Garmin smart watch.

    • Built a bargaining model using scorecard to identify most probable supplier for cost-reduction, analyzing supplier price, competition, component provided etc, significantly lowering procurement division's materials cost.

UNICORN Ltd., May 2016 - Jan 2018: Business Intelligence and Data Analyst

  • Marketing Account Executive and Operational optimization for E-commerce.

    • Analyzed operational data (cohort analysis, retention analysis, RFM model)and successfully decreased over 40% CPA and increased 2 times retention rate. 

    • Joined the 500 Startups accelerator program.

Gamesofa Inc., Oct 2013 - Apr 2016: Back-end Engineer and Business Analyst

Honors & Awards


Predictions of journey orders machine learning competition - 1st place

1st place among 733 data scientists teams.

Got a pre-certificate of employment from Trend Micro Inc.


Credit Card Fraud Detection - 13th place (Top 1%)

One-person team and win the 13th place among 1366 data scientists teams.  


PIXNET Visitor Log Data Challenge - 5th place

5th place among 134 data scientists.


TeSA EC Game - Best Marketing strategy Team

1st place of Best Marketing strategy Team among over 50 competitors.

Got the highest conversion rate and the lowest CPC for Facebook Ads.


Joined the 500 Startups accelerator program

Got investment and joined the 19th batch of 500 startups.

Side Projects


  • reurl.cc (URL shortener)
    • Product Owner and SEO Planner
    • Successful optimized the biggest keyword "縮網址" (Shorten URL) to top 1 on google search result page.
    • Over 40 million MAU (Monthly Active User).
    • Reach break-even in only 10 months.
    • Keep profitable start from break-even.
  • 信用卡社CreditCards
    • Business Decision and Product Owner.
    • Reach break-even in only 14 months.
    • Successfully cooperated with 10+ foreign banks and local banks.
    • Be interviewed by popular media companies.

Certifications


Machine Learning

License: E5XX34KE673S

Certification authority: Coursera


Operations Analytics

License: EXC9LXGZWYWY

Certification authority: Coursera


Customer Analytics

License: XMPGELQFGPTN

Certification authority: Coursera


Tableau 10 Advanced Training: Master Tableau in Data Science

License: UC-5CC7UV01

Certification authority: Udemy


 

 

Education


Master of Science

Sep 2010 - Aug 2012

National Yang Ming University

Biomathematics, Bioinformatics, and Computational Biology.


Bachelor of Engineering

Sep 2006 - Jun 2010

Tatung University

Biological engineering.