陳奕綸

Marketing Manager

  Taipei City, Taiwan

10 years of work experience included business sales, product planning, marketing, professional managers.
✓ Had proven ability to demonstrate consultative sales technique to strengthen the connection between solutions and client demand.
✓ Planning tourism products and Implementing included Antarctica and other 40 countries, with excellent ability of problem-solving and decision-making.
✓ Research and analyses market conditions, apply to consumer trends, and opportunities for product enhancements.

Mr. Chen can be reached at [email protected]

      https://www.travelerian.com/

工作經歷

Marketing Manager  •  Influenxio 圈圈科技

十二月 2022 - Present

• Achieved 35.4% YOY increase in total website traffic and 46.44% YOY increase in organic traffic.
• Achieved 10% YOY growth in new registration and 2.7% increase in free-to-paid conversion.
• Collaborated with product teams to implement a new affiliate model that doubling DTC brand exposure and resulting in a 50% increase in monthly subscription revenue.

Customer Service & Operation Division Assistant Manager  •  商周集團Business Weekly Group

七月 2022 - 十月 2022

The new college website was launched.
・Website traffic increased 150% by utilizing Google keyword positioning, website SEO, and content marketing optimization.
・Boosted qualified CEO leads by 92% in 3 months.

Customer Service & Operation Division Supervisor  •  商周集團Business Weekly Group

九月 2021 - 七月 2022

2022 Roundtable Trends Forum , compared to the previous year:
・Website traffic increased by 67%.
・Boosted qualified leads by 64% and improved conversion rates 15%.
・On-site seat sales through online purchases grew by 150%.
・Livestream tickets generated revenue contributing to a 10% increase in total revenue.

Operations Manager  •  行者無疆旅行社 Spirit Tour

八月 2016 - 九月 2020

As Operations Manager, responsible for the smooth running of service and organization.
Supporting the CEO’s vision and process ideals.
Success in driving profit and efficiency.
In 2019, revenue YOY increased by 35%, the number of customers increased by 60%, and profits increased by 45%.
In 2018, revenue YOY increased by 30%, the number of customers increased by 50%, and profits increased by 40%.

Manage multiple projects,
・Mediated between sales, product, and marketing department.
・Implement ways to improve our customer relationships.
・Flexible to juggle the changing needs of a client or business partner.

Marketing and Sales Manager & Tour Leader  •  吉光旅遊

六月 2015 - 六月 2016

Supporting the CEO to formulate the strategy of the first-year company established.
・Hosted the integration of ERP system and mediated between departments.
・Setting performance targets and continuously tracking the turnover rate.
・Sorting out customer feedback and negotiating with other departments;
・Established a membership system, 1000 members join in a year.

Responsible for the promotion and positioning of a brand, products, and services that a company sells.
The unique pageviews of the official website have increased from 0 to 4000, the number of daily contact from 0 to 40, and the monthly customers from 0 to 700.
・Grasp the seasonality of marketing, plan for the whole year, and control marketing budget relates to seasonality.
・Digital advertising platforms such as Facebook ad and Google AdWords.
・Interpret data and make decisions based on data analysis like Google Analytics and AdWords.
・Cooperated with Company programmers to overhauled user interface and experience reduced bounce rate optimization testing.

Deputy Sales Manager  •  行者無疆旅行社 Spirit Tour

四月 2014 - 五月 2015

The company's main services are customized itineraries for Antarctica, Arctic, Europe, America, Africa, etc.

・Leading and training other members of the account team.
・Handling customer complaints related to quality incidents and help product department to improve.
・Maintaining and expanding relationships with existing clients increase repeat purchase rate
by 20%
・Launched the product presentation and weekly lecture with 1500 guests in 1 year.
・Established the program encourages the customer to share their comment online boosted the
daily website visits from 200 to 2000.

Besides, formulated exclusive itineraries based on customer needs.

Sales Specialist & Tourleader  •  加利利旅遊

七月 2012 - 四月 2014

1. Customer service via phone, e-mail or meetings to evaluate requirements, demonstrate offerings and propose strategic solutions for diverse needs.
2. Followed up with customers, after completed the tour to assess satisfaction and resolve any quality or service concerns.
3. Built rapport with customers and assessed needs to make product recommendations and upsell.

學歷

National Chung Cheng University

Psychology

2006 - 2010

技能


  • Marketing Strategy
  • Digital Marketing
  • Product Marketing
  • SEO Optimization

語言


  • English — 專業
  • Chinese — 母語或雙語