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Imogen Chen 陳奕蓉 

Design Researcher

New Taipei City, Taiwan  •  [email protected]

A researcher with design thinking mindset, position in 

consumer and market insight for product/service innovation

Work Experience

HTC Corporation, Design Researcher, Jun 2016 ~ Jul 2018

- Conducted secondary research on industry trends , consumer behaviours and current technology for strategic proposal.

- Researched on specific topics, e.g. blockchain, mobile game and crowdfunding to support executives in decision making.

- Facilitated internal sessions for market trend discussion and competitor watching.

CIJ Leather, Founder, Apr 2015 ~ Jun 2016

- Operated a personalised leathercraft business to deliver handmade experience and to satisfy the unmet needs during commute.

Neon Advanced Technology, Visual Designer, Mar 2008 ~ Aug 2010

- Produced the collections of marketing materials and revised the interface of surveillance software.

Chen’s Collection, Jewellery Assistant Designer, Mar 2007 ~ Oct 2007

- Customised high-end jewellery design and study the trend of luxury goods.

Education

Delft University of Technology, MSc Strategic Product Design, 2012 ~ 2014

- Develop product/service with consideration of market needs, brand images, product portfolios and consumer experience. 


- Apply techniques like brand analysis, technology roadmapping, contextmapping skills, future scenarios and vision in product design to capture the next business opportunities for companies.




Tunghai University, BSc Industrial Design, 2002 ~ 2006

- Design and develop products driven by functionality and aesthetics. 


 - Colour planning and product prototyping.

Projects 00 00@2x

Reinvent the Toilet

Field study from Ahmedabad and research for sanitation systems. 

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Projects 00 01@2x

Next Idea Exploration

Exploring the next business opportunities for company by studying consumer behaviours, industry trends, and technology.

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Skills


Design tools

Adobe Photoshop 

Adobe Illustrator 

Adobe InDesign


Programming languages

Python (Basic Level)

Personal Development

Green Growth Business Bootcamps, Kingston University & MCC Business Solutions, Sep 2011

Social Volunteering, Sulabh International Social Service Organisation, April ~ May 2013

Python Programming Course, NTU Information System Training Program, Sep 2018

Machine Learning Crash Course, Women in Data Science Taipei & Google, March 2019 (upcoming)
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