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Imogen Chen 陳奕蓉 

Design Researcher

New Taipei City, Taiwan  •  [email protected]

Work Experience

HTC Corporation, Design Researcher, June 2016 ~ July 2018

- Conducted secondary research on trends, consumer behaviours and current technology for emerging opportunities.

- Researched on specific topics, e.g. VR/AR, blockchain, mobile game and crowdfunding to support executives in decision making.

- Facilitated internal sessions for market trend discussion and competitor watching.


- Participated user experience optimisation for htc.com/us/support/

CIJ Leather, Founder, April 2015 ~ June 2016

- Operated a personalised leathercraft business to deliver handmade experience and to satisfy the unmet needs during commute.

Neon Advanced Technology, Visual Designer, March 2008 ~ August 2010

- Designed the user interface of surveillance software and refreshed visual design in marketing campaign.

Amor Collection, Jewellery Design Assistant, March 2007 ~ October 2007

- Customised high-end jewellery design and studied the trend of luxury goods.

Education

Delft University of Technology, MSc Strategic Product Design, 2012 ~ 2014

- Develop product/service with consideration of market needs, brand images, product portfolios and consumer experience. 


- Apply techniques like brand analysis, technology roadmapping, contextmapping skills, future scenarios and vision in product design to capture the next business opportunities for companies.




Tunghai University, BSc Industrial Design, 2002 ~ 2006

- Design and develop products driven by functionality and aesthetics. 


- Colour planning and product prototyping.

Projects 00 00@2x

Reinvent the Toilet

Field study from Ahmedabad and research for sanitation systems. 

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Projects 00 01@2x

Contextmapping

Discovered youth’s financial education and attitude toward money for ABN AMRO bank.

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Skills


Technical tools

Adobe Photoshop 

Adobe Illustrator 

Google Analytics

HTML/CSS

Python


Research tools

Business Model Canvas  
Customer Journey
Personas
Storyboard 
User Obersevation
User Interviews 

Certifications & Training

Google Analytics Individual Qualification, July 2020

Python Co-learning Camp #3, HappyCoder.org, February - April 2020

Machine Learning Crash Course, Women in Data Science Taipei, March 2019