Imogen Chen 陳奕蓉 

Design Researcher

New Taipei City, Taiwan  •  [email protected]

A researcher with design thinking mindset, position in 

consumer and market insight for product/service innovation

Work Experience

HTC Corporation, Design Researcher, Jun 2016 ~ Jul 2018

- Conducted secondary research on industry trends , consumer behaviours and current technology for strategic proposal.

- Researched on specific topics, e.g. blockchain, mobile game and crowdfunding to support executives in decision making.

- Facilitated internal sessions for market trend discussion and competitor watching.

CIJ Leather, Founder, Apr 2015 ~ Jun 2016

- Operated a personalised leathercraft business to deliver handmade experience and to satisfy the unmet needs during commute.

Neon Advanced Technology, Visual Designer, Mar 2008 ~ Aug 2010

- Produced the collections of marketing materials and revised the interface of surveillance software.

Chen’s Collection, Jewellery Assistant Designer, Mar 2007 ~ Oct 2007

- Customised high-end jewellery design and study the trend of luxury goods.


Delft University of Technology, MSc Strategic Product Design, 2012 ~ 2014

- Develop product/service with consideration of market needs, brand images, product portfolios and consumer experience. 

- Apply techniques like brand analysis, technology roadmapping, contextmapping skills, future scenarios and vision in product design to capture the next business opportunities for companies.

Tunghai University, BSc Industrial Design, 2002 ~ 2006

- Design and develop products driven by functionality and aesthetics. 

 - Colour planning and product prototyping.

Projects 00 00@2x

Reinvent the Toilet

Field study from Ahmedabad and research for sanitation systems. 

Projects 00 01@2x

Next Idea Exploration

Exploring the next business opportunities for company by studying consumer behaviours, industry trends, and technology.



Design tools

Adobe Photoshop 

Adobe Illustrator 

Adobe InDesign

Programming languages

Python (Basic Level)

Personal Development

Green Growth Business Bootcamps, Kingston University & MCC Business Solutions, Sep 2011

Social Volunteering, Sulabh International Social Service Organisation, April ~ May 2013

Python Programming Course, NTU Information System Training Program, Sep 2018

Machine Learning Crash Course, Women in Data Science Taipei & Google, March 2019 (upcoming)
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