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吳宜珮 Irene Wu

Entrepreneurial and energetic professional , with more than 6 years of leading creative business expertise in organizing and hosting numerous world-class campaigns and programs from international to Taiwan. Curator & Service Designer, curating and executing exhibitions and events with the specialty in service design, design thinking, MBA and international relations…etc,. Strategic communicator, providing strategic policy building up fruitful partnership with stakeholders and connecting audiences with new resources and valuable insights.   

Director of Taiwan Design Center  / Curator, Consultant & Lecturer  

Taipei , Taiwan

[email protected]

+886-922-652-770 

Core Competence 

Management & Integration

  • Team Building & Project Management
  • Strategic Oversight 
  • Fund Raising & Budget Management 
  • Performance Control & Result Reports

  Design & Curation

  • Design Thinking Facilitator 
  • Service Designer 
  • Event & Meeting 
  • Designer Exhibition Curator

  PR & Communication

  • Public Relations 
  • Branding Management
  • Relationship Management 
  • Social Media Management 

Education Background

Education

  • PHD Candidate, Design Department, National Taiwan University of Science & Technology , 2019
  • Master of Business Administration, National Sun Yat-Sun University, 2006 (G.P.A =3.89) 
  • Global Management Program, Victoria University, Canada & Linz University, Austria, 2005 
  • Bachelor of Arts in Political Science,  International Relations Division, National Taiwan University, 2003 (G.P.A=3.73) 

Certificate / Training Received 

  • Design Workshop Facilitator (2019) 
  • Project Management Professional (PMP Number 1510400, 2012)
  • PY251 American Spaces Training in Vienna (2016)
  • Taiwan American Corner Training Workshop by Regional Information Office Peg Walter 
  • TOEIC：895 (ETS-67009836, 2006) 
  • TOEFL：243 (2004)

Working Experience

Director, Project Manager, Taiwan Design Center / Taiwan Design Research Institute , 2007 - Now 

  • Director of Policy & Communication (2018-present) : 
    • Providing strategic policy design and organization transformation consultancy to TDC/TDRI.
    • Developing digital transformation program and design industry development strategic research for TDC/TDRI.
  • Director of International Design Development Section (2012-2017) : 
    • Directing, managing and overseeing International Design Development Section and international cooperation program.
    • Supervising over 15 staff and 3 branch overseas office (San Fransisco, Dusseldorf, Tokyo) 
    • Organizing and establishing the first Red Dot Design Museum in Taiwan and  implementing over three design exhibitions and innovation forums from 2014-2015, attracting more than 50,000 people per year.
    • Developing the World Design Capital Taipei Program, and responsible for strategic planning, marketing & promotion, event & exhibition curation:
      1. Serving as the program leader and WDC 2016 office deputy CEO, managing, developing and overseeing the program and supervise over 15 people in WDC office (2015-2017)
      2. Initiating "Design for Policy Program" : integrating more than 10 bureaus (including the Bureau of Health, Education, Culture, Construction, etc.) and co-creating with designers, professionals, and citizens to jointly develop creative solutions & proposals. Hosted over 618 cross-disciplinary meetings, assembled 800 professionals, and motivated more than 200,000 citizens to participate.
      3. Promoting International City Cooperation Program : initiating & hosting international exhibitions and forums in Taiwan and overseas, linked total of 5 continents, 33 design organizations, 10 cities and 16 international design week organizers to build up in-depth design exchanges with Taipei.
      4. Branding & Communication: Boosting Taipei branding through PR & marketing program. From 2012 to 2016, Taipei has received more than 4,600 online and offline media reports from domestic and overseas, such as Forbes and Monocle. WDC 2016 was selected as the best annual event and Taipei was ranked as the top 5 must-go city in the world.
  • Project Manager of 2011 IDA (International Design Alliance) Congress Promotion Office (2009-2011) : 
    • Executing the 2011 IDA Exhibition & Conference program.
    • Coordinating international and local communication.
  • Project Manager & Researcher of Taiwan Culture & Creative Promotion Office (2007-2008) : 
    • Conducting creative industry research & and analysis. 
    • Publishing the 2007-2008 Taiwan Cultural and Creative Industry Development Annual Report.

Experiences 00 00@2x

Director, American Innovation Center, 2014 - 2017

  • Managing and developing program : 
    • Collaborating with AIT to establishing the American Innovation Center in 2014, the first innovation center in Asia to develop program and events. AIC was selected as one of the best Smithsonian concept design in 2015. 
    • Managing, directing and developing the program and supervising 2 staff to implementing daily operations. 
    • Hosting more than 100 innovative courses in a year, brought more than 3,000 participants, and creating over 200 media reports, 3,500 FB followers and attracting over 30,000 visitors a year. 
    • In 2014, Fulbright Specialist Program was hosted by TDC and run several design thinking and innovative program with inviting Professor Judy Veramendi from Northwestern University at AIC. 
    • In 2015, working with AIT to host American Corners regional "3D printing Deep dive workshop".
  • Networking : 
    • Networking with  Microsoft, IBM, National Geography to build up innovation partners program. 
    • Networking with Taiwan Start-up and technology companies to develop education program including 3D Maker, VR/AR education, Coding program...etc,. 
  • Reaching out : 
    • In 2015, expanding AIC's out-reach, hosting Yilan Maker Space during Taiwan Design Expo and attracted more than 30,000 community stakeholders to join. 
    • In 2016, In conjunction with the World Design Capital, curating " American Innovation Pavilion" in Songshan creative park, bringing together more than 18 American companies to innovation topics including artificial intelligence, robotics, Internet of Things, VR technology, digital learning. Attracting more than 25,000 visitors including 3,000 VR experiencers and 12 courses were held with over 500 participants. Media releases for AIC are more than 48. 
  • Branding Enhancement : 
    • Organizing & hosting the first Fishackathon in Taiwan in 2016, attracted 120 Coder, 29 teams in total. Hosting over 5 fishing industries’ related courses and 4 on-site sharing sessions. Within 48 hours, 29 teams developed 13 creative solutions in total. Top prize winner in Taipei was selected as the World Championship of the Year.
    • In 2017, co-working with AIT to introducing and hosting the first NASA hackathon in Taiwan, which is the largest hackathon in the world. Over 187 cities joined, and 25,140 participants participated, bringing out 2,017 applications. Space Bar from Taiwan won the "Best Concept Award" in the global competition. 

Experiences 00 01@2x

Assisting Manager, Citibank,  2006

  • Completing Credit Card Database Marketing program and New product development and test for housing mortgage 

Experiences 00 02@2x

Other Experience

1. Speaker or Lecturer：

  • Lecturer, "World Design Capital Project and Taiwan Design", Department of Design, Tatung University@ Taipei (Sep, 2019) 
  • Speaker, "Creative Taiwan", Dingzhou Industrial Design Innovation Center @ Dingzhou, China (June, 2019)
  • Lecturer, "Creative Industries and social design", Department of Sociology, Soochow University @ Taipei (May, 2019) 
  • Speaker, "Service Design Development in Taiwan", Service Design Network, SDN @ Taipei (Mar, 2019)
  • Lecturer, "Design Thinking to change your Life", Department of Politics & Department of Sociology, Soochow University @ Taipei (Feb, 2019) 
  • Speaker, "Design your city-Design and World Design Capital", Taichung City Government @ Taichung Arts Center @ Taichung (Dec, 2018)
  • Moderator, " Taiwan Design Exhibition-City Transformation", Taichung City Government @ Taichung (Sep, 2018)
  • Speaker, "You could also learn how to curating a show, bring ing world to Taiwan, and bringing Taiwan to the world" @ Taipei (Jan, 2018)
  • Speaker, "Design Transformation-Design for other 90% people" , NCTU @ Hsinchu (Nov, 2016)
  • Speaker & Taiwan Representative, "Taiwan Technology & Design Education", Enabling Opportunities Summit, Microsoft Education Summit @ Singapore (June, 2016)
  • Lecturer, " How creative Industries revitalize traditional industries" , Hsing Wu University @ Taipei  (Sep, 2015)
  • Speaker, Cross Industries Salon, Kawloon Chamber of Commerce＠ Hongkong (July, 2015)

2. Jury：

  • Acer Being Life "Tomorrow Life, Internet of Technology"(Jan, 5, 2019)
  • g0v innovation awards for citizen technology of open data (Nov, 2018-Feb, 2019)

3. Academic research and publishing : 

  • MyData case study under digital government  : Digital identification and service design process optimization (2020). National Development Council. 
  • Wu, Irene, and Sung, Tung-Jung (2019). Acceptance and Sustainability of Health Promotion Solutions for the Elderly in Taiwan, The PErvasive Technologies Related to Assistive Environments (PETRA) conference, Rhodes, Greece, June 5-7. 
  • Researcher, using the behavior changing methodology to develop health promotion for elderly, Ministry of Science and Technology. 

Profile 04 00@2x

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