Iris Wu

Project Management | Cross-functional Communication | Team Player

Hi, I'm Iris! A girl who is positive, communicated and up for challenge.
I have nearly two years experience in operating e-commerce brands, and have led cross-industry cooperation, large-scale brand events, CSR projects, etc.      

In the future, I hope that I will no longer just a storyteller, but a part of the story:)


 [email protected]   +886 0926-210-710

Experience

Brand Marketer                                                                                                           Oct 2020 ~ Mar 2022

PChome – Taipei


◆ Led cross-industry cooperation and attained 6million media value in a single event through deeper connection.  

◆ Founded dealer′s needs and wrote a proposal for branding event. Brought back nearly 10million marketing 

   budget in a single event.  

◆ Through content management and focus marketing to operate SNS of brand IP. IG fans increased over 6,000 

   in 6 months.  

◆ Managed CSR projects and raised nearly 100,000 donations in a project, by cooperation with celebrities, 

   cross-functional communication and publicity arrangements.  

◆ Analyzed departmental social media data and proposed an optimized plan to increase average post performance 

   by 20%.

Operator Network Marketing Center(Intern)                                                   Jul 2019 ~ Aug 2019

Hunan TV – China

◆ Led 10 members thinking and carrying out the plan.  

◆ Used my ability of integration to link 5G tech and ad/medical industry.

◆ Evaluated the content of available videos and planed 5 videos project.

Marketing(Intern)                                                                                                    Jan 2019 ~ Jun 2019

New Vision Marketing – Taipei

◆ Assisted in 5 plans such as Iron Rose Festival, GIMA, National Games.  

◆ Support offline activities such as Taipei Music Center opening concert.

Event General Coordinator /Minister of PR Department                                                        Sep 2017 ~ Agu 2018

NTU Compo Club – Taipei

◆ Coordinated a 4-day, 200-person summer camp and invited aMei, Princess Ai as the camp′s teacher.  

◆ Wrote a proposal for event′s sponsor by linked the brand and event concept. Finally founded nearly 

   $90,000 sponsorship.  

◆ Boosted the club′s post likes by 25% through planning various campaign.  

◆ Applied my leadership by hosting 5 large-scale celebrity′s events.

Education          National Taiwan University                                                                                         Sep 2016 ~ Jun 2020

                                          ◆ Department of Bio-Industry Communication and Development

Skills               ◆ Photoshop、Indesign、Premiere、PPT、Excel、Word 

                                          ◆ Instagram Business

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