Jimmy Winskowski
I can rock a karaoke mic like nobody's business. I love to learn, and I really love doing great work. More than anything, I'm drawn to keep growing. Let's do something great together.
[email protected]
(801) 512-3784
Saratoga Springs, UT, USA
Why I'm Here
After a long stint working with lifestyle businesses, I'm looking to get back into the tech space and make my mark again in a more fast-paced, growth-oriented environment. I have a decade of experience working in content marketing, SEO, digital PR, email and social media and I'm looking to really stretch myself in a new role.
For several years now I've had the freedom to choose my clients, meaning I've had control over the companies and people I work with and the culture they bring. I fundamentally believe that the people you surround yourself have more impact on your work life (and personal life) than any specific technical aspect of your job. I'm looking to join a company that can offer personal and professional growth.
Skills
Content Marketing
From article placement in high-level online publications to building content designed for substantial organic traffic and conversion, I'm no stranger to delivering strong content. In fact, I'd consider it my greatest strength.
Analytics
Analyzing massive data sets and parsing that data at scale to inform crucial next steps is a vital part of online marketing, and one where I feel very comfortable. I believe that strong data combined with customer insights creates a winning combo.
SEO
My experience in SEO spans the gamut, from building organic traffic funnels from scratch for SMBs to chasing ultra-competitive keywords for Fortune 500 companies to running deep technical analysis for giant e-commerce sites.
Growth
I'm insatiably curious – for better or worse. I'm always looking for a way to improve a process, a new way to get something done, or a new channel to test. At my core, I believe there's always room for improvement and growth, and I'm constantly drawn to find out how to achieve it.
Connection
Life's too short to treat your co-workers like robots. A teammate once said, "Jimmy doesn't have work friends and church friends, he just has friends." I believe that connecting personally with the people I work with makes all the difference, especially during the tough times.
Humility
"It doesn't matter who scores, it only matters that we score." I believe office politics should be a thing of the past. I can promise a lack of ego in my work and a dedication to the greater good, not just what's going to make me look good to management or the C-suite.
Experience
SEO & Growth Marketing | Freelance May 2016 – Present
SEO & Growth Marketing | Freelance May 2016 – Present
- Created and deployed proprietary scoring systems to analyze internal content most in need of improvement and competitor content to emulate
- Led in-house creative teams who helped produce and promote new organic and social content
- Provided high-level SEO training and management of in-house content teams
- Responsible for leading growth initiatives to increase newsletter subscribers, product purchases, and paid website members
Technical SEO Consultant | Searchmetrics April 2019 – Sep 2019
Technical SEO Consultant | Searchmetrics April 2019 – Sep 2019
Provided on-site SEO training and strategy for Zappos internal content and dev teams
Regularly performed deep log file analysis to ensure crawl budget was being spent as intended
Worked alongside Zappos internal teams to identify and deploy site changes with cross-departmental benefit
SEO Team Lead | Levy Online June 2015 – April 2017
SEO Team Lead | Levy Online June 2015 – April 2017
Personally responsible for managing over $35,000 in MRR from clients in a wide range of industries while training and leading new SEO hires
- Consistently delivered results for clients in varied, highly competitive industries (including personal injury law, dentistry, and hospitality/gaming)
Led a growing SEO team that handled over 20 outside accounts
Enterprise Digital Marketer | 97th Floor July 2014 – June 2015
Enterprise Digital Marketer | 97th Floor July 2014 – June 2015
Managed high-level enterprise accounts including Nu Skin, Discover, and Dell
Saw consistent improvement in search engine rankings for clients across a variety of industries
Planned, produced and promoted of highly successful content marketing collateral
Completely redesigned client website in personal wellness space with renewed content focus, leading to 285% increase in organic traffic over just 90 days.
Content Marketing, Web Design | Freelance Dec 2012 - July 2014
Content Marketing, Web Design | Freelance Dec 2012 - July 2014
Conducted targeted social and public relations outreach for TINYhr with ongoing email marketing, guest blogging and content creation
Achieved a 176% increase in organic search traffic for HardHatTraining.com through total site redesign and SEO overhaul
Performed complete site redesign, branding update, and blogger outreach for client in the pharmacy industry
Performed product development and branding consultation for DressingYourTruth.com
Created and executed engagement-driven blogging and social outreach campaign for GlutenFreeExpo.com
Project Manager | Web Captain May 2012 – Dec 2012
Was team manager for all web development and large-scale graphic design projects
Personally executed all social media, email, and small-scale graphic design work
Successfully innovated/implemented digital strategy for clients in diverse verticals
I loved this extremely hands-on role that included project management, graphic design, custom email campaigns, social media, and direct client interaction. Creating and upholding strong client relationships is something I enjoy, as is leading a skilled creative team!
Community Manager | DressingYourTruth.com Jan 2011 – May 2012
Sparked 500% Facebook fan base growth, 1300% increase in Facebook fan interaction
Achieved a 50% increase in email traffic, 13% increase in organic search traffic to company Blog
Was a successful early adopter of Pinterest, which grew into a top-5 referral site by early 2012
During my time with Dressing Your Truth, I built amazing relationships with its community through emerging platforms like Facebook, Twitter, Pinterest, Foursquare, a company blog, and a members-only site. I also oversaw copy creation, subject matter, and sales funnels for these mediums.
Local SEO & ORM | Local-One Jan 2010 - Jan 2011
Successfully acquired large-scale hotel clients using bold and analytical sales methods
Acted as point of contact for high-level clients, responsible for improving poorly performing accounts
Innovated new optimization techniques to help company uphold product guarantees
Local-One was the perfect platform to learn about a myriad of online marketing strategies within the website development, SEO, and social media realms. Moreover, I was counted on to step up as a key performer to set and uphold client expectations.
