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Iun(Julian) Liang

Young professional in e-commerce operations, data analytics, and project management with extensive knowledge of process optimization, cost reduction, and increasing revenue. 

- 2+ years of working experience in a fast-paced environment. 

- 1 year + of managing operations cost reduction and revenue strategy. 

- Experience in initiating data solutions including data analysis, data visualizations as well as project management and process automation.


Malaysia, Taiwan
[email protected]

Education

ESADE Business School , 

Master of Science (MS), Business Analytics, 2018 ~ 2019

Data Analytics, Business Intelligence, Digital Transformation Strategy

National Kaohsiung University of Applied Science, 

Bachelor’s Degree, Finance, 2013 ~ 2017

Work Experience

Yahoo inc, Assistant Manager - Business Analytics  Sep 2021 ~  Current

- Drive data solutions to support product analytics, marketing analytics, and editorial strategy optimization for international markets. 
- Identified business opportunities through data insights and deep dive into cases to develop scalable business solutions and actionable next steps. 
- Managed and optimized data instrumentation for product bucket testing and business analytics.

Foodpanda Malaysia, Senior Operations Manager  Mar 2021 ~  Sep 2021

Uncovered trends and correlations with data-driven methodology and application of analytic tools, testing and translating data into actionable plans to improve operations. 

Defined business case with multiple stakeholders and delivered projects: 
- Fleet Supply Health Sprint: Deep dive into fleet churn/activation behavior to quantify supply health and estimate churn probability with actionable CRM plans. Increased 160% reactivation rate and reduced 30% of churn rate. (WoW) 
- Expansion Territory Forecast/Monitor Sprint: Coordinated with marketing and commercial efforts with logistics capacity to ensure market share in key areas. Increased number of healthy zones in the territory.

Foodpanda Malaysia, Operations Manager Dec 2019 ~  Mar 2021

Operations Strategies and Initiatives: 
- Strategized for operational expenses and budget to optimize operations revenue margins. Reduced 10% operations cost and improved unit economics. 
- Lead compliance team and built frameworks, reducing cancellation rate and fraudulent behaviors. Reduced 20% of wastage (YoY) from cancellations, compensations, and system loopholes. 
Business Intelligence and Data Analytics: 
- Managed dashboards and spreadsheet reports to automate reporting and data collection process. 
-  Provided quantitative and qualitative analysis to stakeholders in understanding user segmentation and customer lifetime value. 
- Estimated breakeven timeline, translating the result with actionable suggestions.

Foodpanda Malaysia, Business Intelligence Intern, Sep 2019 ~ Dec 2019

- Supported operation stakeholders to conduct in-depth analysis and translated complex data into actionable goals, identifying new business opportunities and operation pain points. 
- Managed and developed visualized dashboards across the company to standardize the performance monitoring process.

Bitmark Inc., Executive Intern, Mar 2018 ~ Jul 2018

Blockchain startup focused on recording and transferring property rights for digital assets.

- Analyzed the customer value of the products, identified the pain points with the CEO and managers and coordinated with the team to implement the solutions.

- Promoted company value on social media platforms by creating media contents, outreaching journalists and producing a mini-documentary, therefore building online community — the number of followers grew 50% over a period of 4 months.
- Researched and identified main issues in the digital environment and applied blockchain as a potential solution. Accordingly, published 6 educational articles on Bitmark’s official blog.
- Organized Bitmark’s booth at the COMPUTEX 2018 - the world biggest technology show - by being the first point of contact for PR events, planning out logistics, as well as promoting company product to potential investors and partners.

MEGA Securities Co. 兆豐證券, Financial Analyst Intern, 

Jul 2016 ~ Aug 2016

- Analyzed daily stock market activities and deliver customer value with services, improving client satisfaction during the internship period.
- Compiled reports for managerial meetings that were held to decide on USD$1M cooperation contracts.

Skills


Language

Mandarin Chinese (Native),

English (Fluent), 

French (Intermediate), 

Spanish (Beginner) 


IT Skills

Python (Intermediate, data analytics), MySQL (Advance), 

Tableau(BI), 

R (data analytics), 

MS Office (Advanced)

Projects 


Nestle Global Analytics Center

Marketing Mix Modeling

Identified drivers for sales and evaluate offline & online marketing channels and external impacts on the sales .  


Text Sentimental Analysis

Extracting data from Twitter and conducting decision tree module (Python) and data visualization.

Personal Blog

https://medium.com/@julianliang

I care about sustainable business and the responsibility of and the role that innovation plays.

Learn More