鐘方伶 Ivy Chung

• 6+ years of working experience in B2B/B2C tech industries, including Marketing, PM, and Sales. The main products are the router, TV, and smart home appliances.
• Good at brand marketing strategy planning and project management.
• Excellent computer skills and language abilities (English, Japanese)
• Proactive, results-driven, good at cross-functional coordination, and global teamwork.

  Taipei City, Taiwan    0987671588  [email protected]

Working Experience

Marketing Communications Supervisor

TUV Rheinland  •  Jun. 2019 - Mar. 2021

• Plan and promote the content marketing material, including SEO, brochures, article, eDM, and video shooting for GC (China and Taiwan).
• Manage and optimize social and digital marketing tools (e.g. WeChat, Blog, LinkedIn, Salesforce, Eloqua), enhance 20% lead conversion rate than before.
• Implement the branding innovation campaign, brand co-branding, and case study (e.g. Huawei, OPPO, Nokia).

• Manage vendors and agency partners.

Integrated Marketing Manager

Foxconn Technology Group  •  Jul. 2017 - Nov. 2018

• Plan marketing strategies and solutions to promote SHARP and InFocus products in China.
• Define the clear product communication strategy and key messages, including brand positioning, consumer value proposition, and key selling point.
• Manage and execute the O2O marketing activities and materials of the new products from the beginning to mass production. (e.g. TVC, Event: CES, AWE)
• Do the market research, collect competitor marketing information, and adjust marketing strategy.

NPI PM

Foxconn Technology Group  •  Jul. 2014 - Jun. 2017

• Assign NPI PM/ PMC on Cisco OEM router products, handling 10 SKUs at once.
• Implement new products and provide customer solutions based on production capabilities with the US/India team.
• Multi-tasking and cross-functional communication, mainly focus on the cost model, budget control, manufacturing process/ build plan (PCBA, ASSY), DFM discussion, ramp-up planning...etc.

Projects


Articles

Write TIC industry professional article on blogs, LinkedIn, and eDM. Click it

Video- CSR Trip 

Plan and shoot the video for CSR travel project. Click it

TVC - Sharp PCI Air

Plan and execute the new product concept TVC for exhibition and shops. Click it

Education

International Trade Institute, TAITRA

Japanese Class  •  2012 - 2014

National Taipei University

Public administration and Policy  •  2007 - 2012

Skill

Language


  • Word
  • PowerPoint
  • Excel

  • English — TOEIC 850
  • Japanese — JLPT N2
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