I Wen Lee
Extremely motivated to constantly develop my skills and grow professionally. I am confident in my ability to come up with partnership management and communications.
Market Development Manager, Taipei，TW
[email protected]
Work Experience
Senior B2B Product Marketing Supervisor , Aug.2020 - Oct. 2022
- Expanded awareness of ASUS Education Solutions and drove sales of Chrome OS/Windows OS notebooks by ~25%+ YoY by leading marketing projects integrating a spectrum of product lines across 10+ departments into the one solution content
- Spearheaded ASUS Expert Series notebook and All-in-One PC product launch by analyzing market trend data and crafting product unique selling points to drive sales and customer awareness
- Partnered with Microsoft and Google on a panel discussion on Metaverse in education that attracted audiences of 2,000+
- Led a lead generation project with Gartner that generated 500+ Marketing Qualified Leads (MQLs)
Market Development Manager, Jul.2019 - Aug.2020
- Boosted ASUS PC market share in the UK by 75% YoY by teaming up with UK sales lead to devise the quarterly ASUS PC line-up, product mix, and pricing strategy in the UK
- Uncovered and leveraged data-driven UK market insights for consumer & commercial notebooks, propelling a 25% consumer NB market share and Chromebook market share by 50% YoY
- Conducted supply chain analysis to meet quarterly sales objectives, encompassing the reduction of aging inventory and real-time monitoring of ongoing merchandise • Mentored marketing teams in 10+ countries on how to deploy ASUS’s new Partner Portal system
Procurement Strategic Analyst, Oct.2018 - April.2019
- Coordinated among 15+ internal teams across five countries and three third-party vendors to stabilize worldwide server CPU supply
- Cut quarterly costs by US$1M by executing CPU Buy/Sell procurement strategies and negotiating suppliers/vendors, ensuring a 98% operation accuracy rate
- Tracked demand, supply, rescheduling, and logistics via effective communication with OEM partners
Marketing Specialist, Oct.2015 - April.2018
- Conducted quantitative and qualitative analysis to identify potential product growth, and then initiated ~15 online marking campaigns annually that yielded ~US$30M in sales
- Boosted website performance by analyzing page views, traffic, bounce, and exit rates of various campaigns, increasing overall conversion rate by 60%
- Improved digital advertising strategy impact through in-depth analysis of impressions and engagement rates with deft budgetary applications
Education
University of Southampton, Master of Management
Marketing Management, 2013 ~ 2014
- Engaged as a mentor in e-mentoring Southampton, offering valuable knowledge and professional guidance to fellow Southampton alumni and current students, effectively leveraging the extensive Southampton network.
National Chung Hsing University, Bachelor of Science
Applied Economics, 2009 ~ 2013
- Student Association Member, supported the planning and execution of numerous networking and social events
- Student ambassador, assisted international students in adapting to school affairs and accommodation
