Senior Account Manager, Playmakers Sponsorship and Marketing
February 2014 - November 2015
Playmakers is a marketing and sponsorship solutions business. During my time Playmakers won best sports marketing agency during 2014 and 2015.
As a Senior Account Manager, I managed the sponsorship campaigns of the Absa Currie Cup 2015,
Absa KKNK 2015 and Absa Cape Epic 2014. My key responsibilities included: client service, inter–agency project leader in account management, strategy, activations, public relations, budgeting, presenting and reporting.
Additional responsibilities and projects:
- Sponsorship measurement and reporting
- Creative and strategic input across multiple teams
- Building Barclays Pan-African 2016 sponsorship properties strategy
- Absa's title sponsorship strategy of the Springbok and SARU properties for 2016
- Brand activation and social media of the Adidas "Force of Black" All Black Jersey Launch