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Izak David van der Walt 

I'm an experienced marketer, passionate about working with technology to create and deliver purposeful work. My background includes agency and brand experience in account management, market research, digital marketing, experiential marketing, and public relations. I am motivated by creativity, relationships, technology, strategy, consumer psychology and problem-solving.

[email protected]

(082) 782-2902
Cape Town, South Africa


Skills 

  • Brand  and Account management 
  • Qualitative research and analysis
  • Strategy: TTL, 360° Campaign Integration and Implementation
  • ATL and TTL marketing campaigns
  • Sponsorship and experiential marketing 
  • Content and email marketing (SalesForce - ExactTarget and Campaign Monitor)
  • Social Media (Facebook, Instagram, Twitter, LinkedIn and Google)
  • Google Adwords, Google Analytics and Kiss Metrics 
  • CMS (Scrivito and Wordpress)
  • Microsoft office suite
  • Fluent in Afrikaans, English and Spanish

Personal Attributes

  • Creative thinker and storyteller
  • Confident and motivated
  • Leader and team player
  • Objectives-driven and insight focused
  • Problem-solver
  • Inquisitive and trend-seeking
  • Organised and Attentive to detail
  • Strong presentation and negotaition skills

Experience

Account Director, HaveYouHeard

March 2017 - Present

hyh is South Africa's leading influence marketing agency. 

Account Director on Amarula Global, Asics, Old Mutual and Frankees. 

I am responsible for the account management of integrated TTL and digital campaigns. On ad-hoc projects, I am the lead across qualitative research, influencer, PR, experiential campaigns. 

My role includes: 

  • New business pitches 
  • Client presentations 
  • Budgeting and forecasting 
  • Team management Insight and strategy development 
  • Project management 

My notable projects include: 

  • G.H. Mumm and Perrier Jouet global Influence study and qualitative analysis 
  • Hunters Edge campaign launch 
  • Old Mutual Soweto Marathon Influencer Pilot 
  • Amarula Global PR and Influence 
  • Gen Payne Communication Strategy

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Assistant Brand Manager of Investor Marketing, Prodigy Finance

November 2015 - March 2017

Prodigy Finance is an innovative platform that offers loans to international postgraduate students attending top universities through a community platform, alumni, impact investors to earn a financial and social return. 

My role focused on building and executing investor marketing strategies whilst working with the broader marketing team across digital, PR and design. I supported the collaboration across the Investor operations team as well as the business development team based in Cape Town, New York and London.

Key responsibilities included: 
  • Campaign strategy and execution 
  • Developing investor marketing collateral through the collaboration of key stakeholders
  • Sourcing and analysing data to support the development of marketing collateral 
  • Investor email campaign management via Salesforce 
  • Paid media and organic marketing campaigns 
  • FCA Compliance 
  • Agency management
I'm most proud of:
  • 32 000 investor page visits and 1 000 investor registrations over the past 12 months 
  • Working with strict FCA compliance regulations to build marketing strategies to reach and engage with key audience segments across the globe 
  • Managing internal teams at 3x growth

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Senior Account Manager, Playmakers Sponsorship and Marketing 

February 2014 - November 2015 

Playmakers is a marketing and sponsorship solutions business.  During my time Playmakers won best sports marketing agency during 2014 and 2015.

As a Senior Account Manager, I managed the sponsorship campaigns of the Absa Currie Cup 2015, 

Absa KKNK 2015 and Absa Cape Epic 2014. My key responsibilities included: client service, inter–agency project leader in account management, strategy, activations, public relations, budgeting, presenting and reporting. 

Additional responsibilities and projects:
  • Sponsorship measurement and reporting 
  • Creative and strategic input across multiple teams 
  • Building Barclays Pan-African 2016 sponsorship properties strategy 
  • Absa's title sponsorship strategy of the Springbok and SARU properties for 2016 
  • Brand activation and social media of the Adidas "Force of Black" All Black Jersey Launch
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Research Manager, KLA  

January 2011 - February 2014 KLA is a boutique market research agency, specialising in bespoke solutions aligned to strategic business and brand needs.  

As a Research Manager on the South African Breweries account, my role covered the delivery of qualitative reports on brands such as Castle, Castle Light, Castle Milk Stout, Hansa Pilsener, Black Label, Redds, Flying Fish, Grölsch, Miller, Brutal Fruit, Hunters and Heineken. 


My key responsibilities included: 

  • Managing qualitative research projects (including brand audits, messaging, positioning, packaging, product testing)
  • Client management presentation delivery budgeting 
  • Managing members 

Additional responsibilities and projects: 

  • Analyse and deliver insight-driven strategies for Chevrolet, KTG and Hyundai.
  • Facilitated and moderated focus groups 
  • Managed corporate identity for KLA and social media

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Guest Liaison Officer for Argentine Football Association, High-Performance Centre (HPC)

April 2010 - July 2010

The University of Pretoria’s HPC is Southern Africa’s first elite performance sports facility.

During the 2010 FIFA World Cup, I was contracted by the HPC and Argentine Football Association (AFA) to serve as the official guest liaison officer. 

My duties included:
  • Media liaison
  • Language support to AFA and Diego Maradona
  • Operations and security planning 
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Education 

  • Honours: Bachelor of Arts in Marketing Communication (University of Johannesburg, 2009) 
  • Bachelor of Arts in Marketing Communications (University of Johannesburg, 2008) 
  • IEB Matric (St Albans College, 2004)

Courses

  • Leadership (Insights, 2018)
  • User Experience (Coursera, Georgia Tech, 2017) 
  • Digital Marketing (Getsmarter.co.za, UCT, 2016) 
  • Design and Photography (La Metro, Cordoba, 2005) 
  • Spanish intermediate course (Faculty of languages, University of Cordoba, 2005) 

Leadership 

  • Inter-agency lead on Absa KKNK and Absa Currie Cup campaigns, 2015
  • Deputy Head of House at Dromedaris Men's Residence, 2009

Internships

Strategy Internship, Mccann World Group, 2009
Under the management of previous CEO, Reihner Behrens, I assisted the insights and strategy departments that serviced Nestle, Steers and FIFA Match Hospitality Service.

*References available on request


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