Jed Wu

Digital Acquisition Project Manager, Dec. 2018 - present, Citibank Taiwan

• Focus on Card product new customer online acquisition.

• Initiate new projects monthly, including system log update, website/material update, gift inventory management, and media management.

• Analyze performance by both GA and Adobe analytics on a daily basis and propose actions to improve the result.

• Create new acquisition model by partnering with cross-industry partners.

• Implement new Mar-Tech solutions on Card product/ examine the effectiveness.

• Monthly accrual memo submission and relative expense control.

Achievements: Digital acquisition on new to bank accounts grows 60%. Especially on paid media channels which grow 100%. (Dec. 2019 vs. Dec. 2018)

Senior Media Planner, Jul. 2017 - Dec. 2018, Isobar Taiwan

• Plan and execute digital media campaigns. Maximize media effectiveness.

• Negotiate and cooperate with media, strive better deal for clients.

• Integrate creative and media techniques, formulate feasible methods. 

• Summarize daily, monthly reports and offer improvement suggestions.

Achievements:  

• Clarins: Implemented and troubleshoot new redeem process with Facebook Chatbot. (First trial in Taiwan) Boost massive growth on redeem rate (16x times.) See also: https://goo.gl/vpgRvc (2018) 
• Cathay bank KOKO: Implement Data Driven Creative solution powered by Google. Customize communication caused CTR up by 70% and drive 30% more action to lead form page. (2018)

Media Buyer, Jun. 2015 - Jun. 2017, Isobar Taiwan

• Execute digital media campaigns including media buying and overseeing. 

• Summarize daily, monthly report and offer improving suggestions. 

• Review and post sales/purchase invoices.

Achievements: 20th Century Fox: Handled Deadpool talent tour online live streaming. (First talent tour online streaming in Taiwan) Achieved more than 25,000 live video viewers at one night. See also: https://goo.gl/HtMY2j (2016) 

Google Ignite member, Jun. 2015 - Nov. 2015

Been selected as the first Google Ignite member in Taiwan. (Completed course in 2015) Completed training of digital media and Google ads operations.