Janet Lee
Taipei, Taiwan
Experienced Marketing and Communication professional with a demonstrated history of working in the luxury goods and watchmaking industry.
Skilled in Brand strategy, Event Planning, PR & Communication, and Digital Marketing.
Enjoy exploring new possibilities and client journey designing.
Aim to achieve the goal set and always ambitious in generating more sales opportunities.
TEL:+886-921-670-312
E-Mail: [email protected]
Language: Chinese / English / French
WORK EXPERIENCE
Freelancer
May 2022 - present
1. Lead a 5-member team as the project manager, executing events for renowned brands like CHANEL, DIOR, and FERRAGAMO.
2. MAX&CO. Project:
-Devise a social media strategy & seeding program to boost visibility on official Instagram account.
-Cultivate long-term collaborations with 25 key opinion leaders (KOLs).
3. Marriott Hotels Project:
-Execute Marriott Bonvoy membership program, increasing Line official account members by 5000.
-Coordinate resources to guide potential customers to experience six Marriott hotels in Taiwan and organized media visits to Marriott properties in Vietnam.
4. Freelance Copywriter: Provided high-quality copywriting services for Harper's BAZAAR and Dentsu.
Brand Manager • AUDEMARS PIGUET
May 2018 - Feb. 2022
-Revamped and adapted the brand plan to align with HQ objectives during the retailization process in 2018.
-Integrated new brand strategy from 2019 to 2021 through events & an effective cross-functional communication process. Hosting an average of 13 events per year, achieved a 15% annual growth in prospect clients.
-Pioneered the after-service project in 2020, utilizing media coverage and events to build favorability and trust.
-Initiated and refined the communication budget, emphasizing premium placement from inception to implementation across diverse channels. Successfully achieved and maintained a #2 Share of Voice (SOV) within the industry.
-Delivered double-digit growth in overall PR performance, achieving a Year-to-Date (YTD) increase of +64% in total PR value in 2019, +16% in 2020, and +13% in 2021.
1. Develop and Implement marketing & communication plans to achieve objectives set in terms of turnover, market share & budget (Annual budget planning; Media budget split & allocation; P&L, etc.) .
2. Execute media relations strategies through local projects with artists and celebrities for creative placements in print, online, and social media. (i.e. Harper's BAZAAR Cover & Music crossover projects, GQ paper cutting art project.)
3. Assess partnership opportunities and consistently cultivate strong ties with the press, key opinion leaders (KOLs), celebrities, and agencies to optimize PR exposure, media coverage, and editorials on various platforms.
4. Coordinate and execute diverse events, including Golf Trophies, Product Launches, and VIP Gatherings, to enhance brand visibility and awareness.
5. Define & implement 360” action plans to support specific product lines & novelties to increase performance and tailor customer journeys whilst assessing their results.
6. Coach the commercial team to obtain sales goals with media & training tools; ensure a high level and consistency in service quality throughout the network.
7. Lead crisis communication responses in close coordination with the team and HQ team.
8. Analyze SEO data and results; identify trends and insights to achieve maximum ROI in paid search campaigns.
2020 BAZAAR COVER & OBC Coop
Collaborated with illustrator Ms. Cinyee Chiu. The only brand that surpassed the limitation on International title cooperation.
2021 BAZAAR Creative Project
Collaborated with Mr. Crowd Lu and Mr. Benny Tseng to explore the sparks between classical and pop music.
(Online & Offline)
2022 GQ Pop-up Book Project
Collaborated with papercut artist Ms. Cheng Jo Han. The first and only brand within the industry.
(Online & Offline)
Watch & ACC Store Planner • CARTIER
Apr. 2016 - Apr. 2018
-Responsible for defining the boutique typology, selling & CRM strategy, supporting product & event planning.
-Maximized the sales volume which increased 2% in value and +54% in QTY in 2017.
-Improved 17 POS assortment level and lower the rotation from 24 months to 9 months.
1. Select and promote products through public relations initiatives, department store DM, and social media platforms.
2. Orchestrate product launches and 360° communication plan in collaboration with retail and wholesale departments.
3. Take ownership of customers issues and follow problems through to resolution.
4. Inspire the sales team with creative in-class / outdoor trainings. i.e. scheduled a treasure hunt game in National Palace museum.
High Jewelry Product Coordinator • CARTIER
Feb. 2015 - Apr. 2016
-Responsible for curating client journeys, HJ community training & supporting high end business development in identifying potential opportunities.
-Elevated HJ/FJ inventory in 2015 by 122.22%, expanding customer appreciation and boosting sales opportunities.
-Undertook detailed ongoing analysis of marketing campaigns to ensure targets are met, executed the business plan and achieved 125% on sales in 2016.
1. Advise on media buying and sponsorship opportunities to maximize the coverage, recommend the most appropriate product mix and PR programs to promote the brand image.
2. Drive brand values and philosophy in the HJ/FJ sector through all training and development activities.
3. Propose and coordinate complete event experiences, such as recommending and tailoring unique experiences, assisting with all VIP appointments, commercial support, etc.
Boutique Operations Assistant • CHRISTIAN DIOR COUTURE
Feb. 2014 - Feb. 2015
1. Guarantee the operating support and coordinate the operating activities within different departments.
2. Assist Boutique Manager and monitor the roster, OT and staff annual leave reports, coordinate the timely activities.
3. Assist in the planning & execution of events; communicate with VIP customers about upcoming activation.
4. Tour the sales floor regularly, communicating with colleagues and customers to identify or resolve urgent issues.
Leather Collection Specialist • TIFFANY & CO
Jun. 2012 - Dec. 2013 / New York City
1. Achieve the monthly target by implementing up & cross-selling skills; developing & upgrading existing clients.
2. Provide assistance in identifying products, demonstrating product use, helping customers make buying decisions.
3. Tailor made products for clients and business partners while providing a perfect shopping experience.
EDUCATION & CERTIFICATES
2010 - 2012 / New York City
ST. JOHN'S UNIVERSITY
Master of Business Administration-International Business
2006 - 2010 / Tao-yuan County
NATIONAL CENTRAL UNIVERSITY
Bachelor of Arts in French
2012 - 2013 / New York City
GEMOLOGICAL INSTITUTE OF AMERICA INC.
Diamond Graduate
2016 / Taipei
INTERNATIONAL WINE & SPIRIT CENTRE
WSET Level 1 Award in Wines (QCF)
2017 / Taipei
FONDATION DE LA HAUTE HORLOGERIE
HH Certification of Watch Essentials
2020 / Taipei
Digital Marketing Online Program
