Education
Brigham Young University - Hawaii
Bachelor of Arts in International Cultural Studies
- Communications (Journalism / Media Production)
- Certificate of Digital Humanities
- Certificate of Strategic Communication
- Peacebuilding
Designlab Certificates
UI and UX Design Academy
- UX Academy Foundation
- UX Academy
Skills
Design
User Experience, Interaction Design, User Interface, Digital Prototyping,
Wireframing, Low-High Fidelity, Mockups.
Research:
User Interviews, User Testing, Information Architecture, Journey Mapping,
Personas, Quantitative Analysis, Card Sorting, Competitor Analysis, Design Strategy
Software
Figma, Adobe Indesign, Adobe Premiere, Maze, Zendesk, Canva
Language:
English (Fluent)
Mandarin (Native)
Taiwanese (Native)
Experience
Product Designer
Freelance | August 2023 - Present
- Designed a website for the Irish Football Association in Taiwan and collaborated with a developer to launch the site.
- Created Brew Box, a mobile app to manage home-delivery coffee subscriptions.
- Created Wayfindr, a mobile app that aids relocators in seamlessly integrating into new areas with features that enhance E-contracts, local navigation, and community connections.
- Added a scheduling feature to WhatsApp, allowing users to schedule messages and events.
Customer Operation Specialist
Alfred Systems Inc. | August 2021 - July 2023
- Collaborated with UX Design team on user interviews and design ideation.
- Wrote UX copy for app interfaces, errors, and marketing, ensuring clarity and engagement.
- Drove process optimization, achieving 50% faster Zendesk/ email response and a 40% rise in customer satisfaction.
- Offered technical customer support, using feedback to refine UX and enhance FAQs.
- Created training materials and guides, prioritizing user-friendly content.
User Advocate & e-Commerce Specialist
ZipX Taiwan Limited | November 2020 - August 2021
- Refined customer support processes and materials, focusing on user interaction and support documentation.
- Handled technical and general client inquiries, enhancing user experience via Intercom, email, and phone.
- Created engaging marketing content, ads, and videos to improve user engagement and brand experience.
- Directed social media and ad campaigns to expand brand reach in Taiwan and internationally.
- Curated product catalog and streamlined the website's purchasing process to improve the online shopping experience.
Editor-in-Chief
Global Village Organization | May 2019 - September 2020
- Led editorial direction for Taiwan’s leading educational magazine.
- Directed production of educational audio content with global teachers.
Account Manager
Australian Forex Marketplace USGFX | July 2018 - March 2019
- Developed and strengthened relationships with existing and new clients.
- Negotiated rates with service providers in the cooperation of developing forex market internationally.
Assistant Manager
Polynesian Cultural Center | February 2015 - February 2018
- Achieved sales goals while controlling costs and minimizing staff turnover.
- Managed front and back-of-house operations, upholding policy adherence and inventory control.
- Fostered team relations, enabling effective communication, training, and problem-solving.
UX Design Portfolio
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