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Jason Chien

[email protected]  •  0926-268-506  •  Taoyuan, Taiwan

As the experience of digital marketing and e-commerce, I'm good at digital marketing planning and web analytic. I also interested in growth hacking knowledge as I studied AARRR concept and real-life cases to understand more. With the passion for understanding the business world, I keep studying articles from HBR, 36KR and so on and wrote study notes in Medium. I'm also a self-driven learner as I currently study data science at edX to acquire this skill.

Experience

Petpetgo Marketing PM, Sep 2016 - Feb 2017, Fandora

  • Planning and executing marketing project, and bringing over NT$ 170,000 revenues in 1 campaign through Facebook posts/ads. 
  • Analyzing orders, providing non-lifecycle product with discount for increasing CVR (0.71% > 1.36%) 
  • Tracking and improving CPC, CTR of the posts/ads through power editor. 
  • Tracking Google Analytic to improve bounce rate of the landing page (8.82% > 3.12%). 
  • Improving project efficiency with the purchasing manager and designers. 
  • Planning and executing offline activities (pet’s exhibition, etc.) to contact directly with customers.

Marketing Associate, Apr 2016 - July 2016, WIS Meida

  • Operated Google AdWords and analyzed and tracked account’s performance 
  • Collaborated with the Senior Account Manager to provide advice to clients 

Skills


Digital Marketing: Google AdWords, Facebook Ads, Campaign Planning, Ads Performance Analytic

Data  Analytic: Google Analytic, SQL, Statistic

General Tools: MS Office

Soft Ability: Critical Thinking, Logical, Communication, Co-work

Project 

Meeto

Meeto is a booking service for travelers to experience deeper Taiwanese lifestyles through meal sharing. We also held meal sharing from professional chefs.

What I Do

  • Designed logo, brand name, and built website 
  • Planned and held four events and acquired customers through online channel 
  • Invited home chef to share their dishes and build partnership 





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Education

Yuan Ze University, Taoyuan, Taiwan 

Bachelor’s of Business Administration in Global Business Management
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