As the experience of digital marketing and e-commerce, I'm good at digital marketing planning and web analytic. I also interested in growth hacking knowledge as I studied AARRR concept and real-life cases to understand more. With the passion for understanding the business world, I keep studying articles from HBR, 36KR and so on and wrote study notes in Medium. I'm also a self-driven learner as I currently study data science at edX to acquire this skill.
Petpetgo Marketing PM, Sep 2016 - Feb 2017, Fandora
Planning and executing marketing project, and bringing over NT$ 170,000 revenues in 1 campaign through Facebook posts/ads.
Analyzing orders, providing non-lifecycle product with discount for increasing CVR (0.71% > 1.36%)
Tracking and improving CPC, CTR of the posts/ads through power editor.
Tracking Google Analytic to improve bounce rate of the landing page (8.82% > 3.12%).
Improving project efficiency with the purchasing manager and designers.
Planning and executing offline activities (pet’s exhibition, etc.) to contact directly with customers.
Marketing Associate, Apr 2016 - July 2016, WIS Meida
Operated Google AdWords and analyzed and tracked account’s performance
Collaborated with the Senior Account Manager to provide advice to clients
Digital Marketing: Google AdWords, Facebook Ads, Campaign Planning, Ads Performance Analytic