Sep. 2020 - Present
- app operation & data-driven marketing strategy
- app life cycle management, Profit Rate of Cost evaluation
- Brands image strengthen, campaign & activity design/execution
- Media/agency Relationship management
- Social Media & Public Relations management
- Cross-industry cooperation/ Strategic Alliance (finance/other apps)
- Project/Product/Program management
- Operating data analysis
Feb. 2019 - Sep. 2020
- Assisting in pitch with consumer social insight & journey for several industries / Brands.
e.g. automotive, insurance, beauty, department store, real estate...etc.
- Reconstructing brands image by collecting social insight with social listening system
- Social media mechanism consulting, data usage and performance review & optimizing
- Social marketing case sharing and lecturing in university
- Collaborate with creative, media, social agency for integrated marketing online - offline
Jul 2017 - Feb 2019
- Helping brands to construct Social Listening System
- Reporting dimension/metrics modeling
- Collecting social Insight / social consumer journey mapping / monitoring social trend (LO'real , PCA Life)
- Developing campaign strategies
- Optimizing social media performance for Luxury car brand
"Increase FB Fanpage followers from 11K to 120K , IG followers from zero to 14K , Engagement Rate increase 3% on FB fanpage maintenance"
Aug. 2015 - Jul 2017
- Proposing client pitch and media plan
- Managing campaign execution and tracking process
- Collecting media investment data and consumer insight
- Allocating media investment budget ( Annual budget range from 20M to 60M)
- Maintaining relationship with clients
- Interviewing , Training and leading junior planner & part-time workers , and Interns
Serving for Above 3 different industries also premium brands with all media planning, customer journey & insight mining, product positioning and competitors analysis.
Started from media data, then social media/listening data, and last to app operating data. Always combine different resource data to make solid business/marketing plan.
Complete experience from agency "dentsuaegis" to brand "Hotai", which both represent a certain scale in media/automobile industry. As the saying : I've seen further by standing upon the shoulders of giants.
2009 - 2013