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Yi Jiun, Chen (Jean Chen)

  • Expert in project management and implementation, copywriting, cross-functional communication, DM design.
  • With creative, flexible and observant personality traits, also has ability to work under pressure and independent. I am brave to any attempt not in the limited in any industry. 

  [email protected]

  +886 930850301

   Taoyuan, Taiwan

Work Experience

Brother Hotel ,Senior marketing specialist, Oct 2018 ~ Mar 2020

  • Annual project planning, implementation, schedule control and cross-functional communication.
  • Support leader to analyze market trends and provide competitor updates in order to decide business strategy . 
  • Online Travel Agency platforms management include inventory monitoring, product listing implementation, price review and daily maintenance, such as Booking.com, C-trip, HRS, D-edge
  • Customer relationship maintenance through responding to online reviews (Google merchants, OTA platforms and social media), and resolving customer complaints.
  • Help sales representative to develop potential client from online reservation platform, and maintain the relationship between business and business.  

【KEY ACHIEVEMENT】

  • Participated in the core team of the Fame Hall Garden Hotel in the initial stage and cooperate with Taoyuan City Government to pioneer new routes for Taoyuan tourism.
  • Cooperated with the Tourism Bureau to develop a new channel for online reservation.
  • Executed more than 12 restaurant marketing campaigns every year, average customer traffic up to 80%.  

Brother Hotel, Marketing Specialist, Mar 2017 ~ Oct 2018

  • Assisted in restaurant, accommodation, and merchandise events planning which include: schedule preparation, copywriting, EDM, banner design.
  • Official website maintenance and Social media operation (Facebook, Instagram) include updating events information, post writing, image editing, and video editing.
  • Conducted product shooting, picture editing and content drafting of all printed products in the hotel. 

【KEY ACHIEVEMENT】

  • Improved online presence by Instagram to break hotel's old fashioned impression and enhance brand position .
  • Expanded TA through launching the project which facilitated hotel to add new leisure facilities and triple room.Compared with previous year, the reservation rate increase 20%. 
  • Since I managed Facebook from 2017, followers increased 50%, and the organic reach increased 80% by a post. 

Education

Chung Yuan Christian University, Bachelor , Business Administration and management, 2012 ~ 2016

Skills


Languages Skills

  • Mandarin:Mother Tongue 
  • Taiwanese: Mother tongue
  • English:Intermediate


Key skills

  • Microsoft Office
  • Social Media Management 
  • Marketing Copywriting 
  • Project management /Event Planning
  • Adobe Illustrator / Adobe Photoshop

Certificate

  • Google Ads search academy (2020.11.25)

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