Yi Jiun, Chen (Jean Chen)
Expert in project management and implementation, copywriting, cross-functional communication, DM design.
With creative, flexible and observant personality traits, also has ability to work under pressure and independent. I am brave to any attempt not in the limited in any industry.
Brother Hotel ,
Senior marketing specialist
, Oct 2018 ~ Mar 2020
Annual project planning, implementation, schedule control and cross-functional communication.
Support leader to analyze market trends and provide competitor updates in order to decide business strategy .
Online Travel Agency platforms management include inventory monitoring, product listing implementation, price review and daily maintenance, such as Booking.com, C-trip, HRS, D-edge
Customer relationship maintenance through responding to online reviews (Google merchants, OTA platforms and social media), and resolving customer complaints.
Help sales representative to develop potential client from online reservation platform, and maintain the relationship between business and business.
Participated in the core team of the Fame Hall Garden Hotel in the initial stage and cooperate with Taoyuan City Government to pioneer new routes for Taoyuan tourism.
Cooperated with the Tourism Bureau to develop a new channel for online reservation.
Executed more than 12 restaurant marketing campaigns every year, average customer traffic up to 80%.
Brother Hotel, Marketing Specialist, Mar 2017 ~ Oct 2018
Assisted in restaurant, accommodation, and merchandise events planning which include: schedule preparation, copywriting, EDM, banner design.
Official website maintenance and Social media operation (Facebook, Instagram) include updating events information, post writing, image editing, and video editing.
Conducted product shooting, picture editing and content drafting of all printed products in
Improved online presence by Instagram to break hotel's old fashioned impression and enhance brand position .
Expanded TA through launching the project which facilitated hotel to add new leisure facilities and triple room.
Compared with previous year, the reservation rate increase 20%.
Since I managed Facebook from 2017, followers increased 50%, and the
organic reach increased 80%
by a post.
Chung Yuan Christian University, Bachelor , Business Administration and management, 2012 ~ 2016
Taiwanese: Mother tongue
Social Media Management
Project management /Event Planning
Adobe Illustrator / Adobe Photoshop
Google Ads search academy (2020.11.25)