An experienced digital specialist in project management and digital marketing
- Create digital strategies and plans for clients
- Manage end-to-end projects from project planning to UAT
- Liaise with new and existing clients for business opportunities
- Manage company operation and funding seeking
- Generate product ideas and roadmap. Weather Chatbot product became one of the 20 finalists of LINE BOT AWARD
- Initiated digital solutions for digital & e-commerce platforms for Hong Kong and China market
- Managed end-to-end projects from project planning to UAT
- Coordinated internal teams and external vendors to deliver the proposed solutions
- Led a team with 2 subordinates to proactively enhance quality of data collection, user experience and marketing campaigns for the e-commerce platform
- Managed website and mobile app projects and made recommendation for clients
- Led a team with 2 subordinates to conduct the projects from design, development to delivery
- Served key accounts including Grant Hyatt, Shangri-La Hotels, 3HK, Airport Authority and Fubon Bank
- Managed website and mobile app projects and made recommendation for clients
- Led a team with 2 subordinates to conduct the projects from design, development to delivery
- Served key accounts including Grant Hyatt, Shangri-La Hotels, 3HK, Airport Authority and Fubon Bank
- Worked closely with product development team on product features and initiatives for Hong Kong Movie app and Talkbox Messenger app
- Coordinated marketing supports for enterprise accounts including BMW, Sun Hung Kai Finance, Disney, HK Electric and Pizza Hut, etc.
- Collaborated with internal teams to optimise customer experience for digital marketing campaigns
- Developed digital marketing campaigns for 881903.com and my903.com
- Created online and offline marketing materials such as social media content, blogs and publications
2009 - 2010
Bachelor of Social Science, Journalism and Communication, Recipient of New Asia College Scholarship 2006
2006 - 2009
- Languages: Cantonese, English, Mandarin
- Project management, UI /UX, SEM, SEO