Jennifer Fu

Marketing Specialist @ Arc & Codementor

I'm a bilingual Taiwanese-American Marketing Specialist in the software industry. I'm experienced in search engine, content, email, brand, influencer, and product marketing for both B2B and B2C products.

I've worked as a recruiter, product manager, UX designer, and marketer, all in the software industry, to get a good grasp of the industry. I decided to focus on marketing because it's the most multifaceted field and it keeps me on my toes. I love all things marketing-related, but I'm especially passionate about content and SEO.

Work Experience

Oct 2020 - Present

Marketing Specialist | Arc & Codementor

• Strategize and create data-driven top, middle, and bottom funnel campaigns
• Write and distribute both B2C and B2B SEO-optimized blog posts and tutorials
• Audit and optimize different webpage's SEO performance
• Edit technical content for both Codementor's Community and DevProjects
• Build meaningful backlinks with industry leaders and trusted developer communities
• Research, plan, execute, and iterate drip email campaigns
• Conduct user research to understand developer pain points and goals

Jan 2020 - Jul 2020

UX & Content Designer | AlfredCamera

• Defined brand’s voice and tone to ensure all content aligns with branding

• Reorganized the information architecture of the FAQ pages

• Rewrote 100+ FAQ articles based on user types and top issues

• Optimized key features to increase paid user usage (8% DAU increase)

• Conducted user testing with target audience to revamp the onboarding process

• Redesigned key features used by paid users as product owner and UX designer

• Crafted all marketing content (social media posts, press release, website and in-app announcements, etc. )

Sep 2019 - Dec 2019

Product Manager & UX Designer | EZTABLE 

• Acted as the only PM, UX/UI designer, and QA at EZTABLE 
• Spearheaded the revamp of the B2B app for restaurants

• Assumed sole responsibility for both mobile and web product for B2C and B2B 
• Assisted marketing team in implementing seasonal promotional campaigns 
• Collaborated with executive team on devising B2B business strategies

• Initiated data tracking and analysis project to accurately capture user journey and drop off points with front-end developer and data analyst

Jul 2019 - Sept 2019

UX Research Consultant | Zwende (Bangalore, India)

• Conducted site review and provided suggestions on site information architecture
• Set goal of capturing users’ needs in customizing artisan objects in relation to gifting
• Accurately recruited participants with experiences with gifting and artisan objects
• Created coherent user personas and affinity maps through qualitative research
• Built detailed user journey with happy and pain points to find actionable opportunities 

Apr 2019 - Sept 2019

UX Designer & Researcher | Springboard

• Applied user-centered design thinking in an agile work environment to create interfaces in an immersive online program
• Conducted user research (survey/in-depth interview/ethnography) and usability testing (moderated & unmoderated), which informed the information architecture, user flows, wireframes, wireflows, and prototypes.
• Iterated designs based on multiple rounds of usability testing for the following projects: ThirdSpace, SAVR, Zwende

Dec 2017 - Oct 2018

English-Mandarin Translator | Part-Time | Lingumi

• Translated educations blog posts, press, apps, and websites
• Developed concepts based on target languages and cultural usage
• Compiled technical terms into terminology databases
• Relayed style and tone of the original language to target languages

Jan 2017 - Sept 2017

Content Marketing & Operations Strategist | Codementor

• Conducted market research in the baby camera market

• Established clear user persona and customer journey

• Planned content strategies based on user's pain points & SEO optimization 

• Iterated all existing content to ensure content is SEO optimized

• Collaborated with influencers on YouTube and Instagram to promote a baby camera
• Managed Facebook communities to keep existing and prospective customers engaged

Jan 2016 - Aug 2016

Associate Recruiting Consultant | Robert Walters

• Devised pipeline and interview strategies to optimize hiring projects' success
• Conducted research on potential clients and candidate pool
• Provided clients with results on market and competitor research
• Set a new record by surpassing the revenue target by 96% within the first 6 months
• Refined job seekers' CVs and provided interview training
• Cold called for business development and talent acquisition

Published content

Tech B2C

• Behavioral & Cultural Interview Questions (Content cluster)
• Interview Etiquette & Other Tips (Content cluster)
• Software Engineer Resume FAQs (Content cluster)
• How To Improve Your Programming Skills As Developers and Non-Developers

• Link shortener website project (Technical project)
• Python String Basics, Python string Methods, and Python String Conversions (Technical tutorial)
• Java String Basics and Java String Conversions (Technical tutorial)
• How to be the Engineering Manager Your Company Needs

Tech B2B

• 31 Tips for a Successful Y Combinator Application
• Ultimate Guide for Hiring Freelance Developers
• 10 Reasons why Software Projects Succeed
• Cost of Hiring Full-Time vs. Freelance Software Developers
• Toptal vs. Upwork vs. Arc (formerly CodementorX): Popular Freelance Websites Comparison
• Software Engineer Job Descriptions that Attract the Best Developers 
• How Much Does it Cost to Make An App in 2018

• Immersive Virtual Retreat Ideas: Unpacking MURAL's Playbook
• When It's Better to Build vs. Buy Your Software (freelance ghost writer)
• Outsourcing Tech to Hungary 2021 — State of the IT Industry (freelance ghost writer)
• Is a Fixed-Price Contract Possible With Agile Development? (freelance ghost writer)

Parenting related content

Lights Out with This Working Mom and Her Baby
• What Should I Watch Out For When I Take a Road Trip with My Baby 
• How Much Do Newborns Sleep Each Day?
• What Do I Do If My Baby is a Tummy Sleeper?
• Best Pregnancy Hospital Bags (and what to pack in them)
• Baby Horoscopes 2021: Personality Traits, Strengths, and Weaknesses

Legal documents (Freelance ghost writer)

• Arkansas Eviction Notice
• Colorado Eviction Notice
• Kentucky Eviction Notice
• Massachusetts Eviction Notice
• Michigan Eviction Notice
• Texas Eviction Notice
• Wisconsin Eviction Notice

Education

UCL | Distinction  (4.00/4.00)

Digital Anthropology

2017 - 2018

Wheaton College | 3.70/4.00

Geology, Anthropology

2011 - 2015

Shanghai American School | 3.70/4.00

IB History, IB Chinese, AP Lang, AP Pysch, 

2007 - 2011

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