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Jennifer Tran


NIKE Global Corporate Development Integration Specialist, 2016 - Present

  • Supported all aspects of NIKE’s acquisition of Virgin Mega, a digital ecommerce start-up focused on connecting cultural icons with their biggest fans 
  • Collaboratively managed complete post-transaction integration process, including employee on boarding and NYC studio space build out, for NIKE’s first acquisition in a decade 
  • Defined, developed and managed Nike NYC Digital Studio’s integrated feature release program, resulting in first experience/product releases in the NIKE+ SNKRS app 
  • Managed SNKRS app campaign production work streams and collaborations with category partners and external agencies for launch execution 
  • Proceeded campaign budget tracking, expense recaps, and vendor payments 


NIKE+ Business Development Coordinator, 2015 - 2016

  •  Liaised between strategic partner leads and key internal functions to execute launch of partner GPS devices in Nike DTC channels 
  • Managed sourcing of product samples and created style assortment whiteboards to drive collateral production for the Nike Running x Trunk Club pilot 
  • Co-led planning, design, set-up and operationalization of the Nike+ Fuel Lab. A $2.55mm digital innovation initiative in San Francisco, CA 
  • Managed 50+ vendors in the design, development and execution of a critical technology development center for Nike’s digital teams. Delivered turn-key space on time & under budget 


NIKE+ Digital Sport Sr. Administrative Assistant, 2012 - 2013

  • Provided executive administrative support and team coordination for multiple Senior Director
  • Coordinated schedules, including complex travel arrangements and international events 
  • Organized media/influencer events and off-sites for Digital Sport leadership team 


Fox Racing International Sportswear Team Coordinator 2007 - 2011

  • Managed quarterly product review for international distributors
  • Coordinated POP marketing orders & shipments
  • Audited all international orders to ensure alignment between actuals and PO’s
  • Compiled monthly tracking reports for Accounting team



NSW Global Brand/Marketing Ops 

Feb 2015 - July 2017

  • Organized the sample product process, digital assets, and copy production requirements for Sneaker of the Week
  • Managed the briefing of copy for SOTW in partnership with Retail and Digital Brand to deliver to markets 45 days in advance of launch
  • Partner with Global Sportswear Digital to track product photography through external vendors for 365 imagery and Social outputs
  • Supported Global Brand Marketing initiatives

Nike+ Experience Innovation 

2016 - 2017

  • Partnered with Nike Experience Innovation to provide project planning, strategy and operational support for multiple innovation projects 
  • Supported strategy & developed execution plan for unique NIKE software/product innovation experience


Core Focus

Project Management, Brand Activations & Installations, Budget Management, Program Coordination, Brand Marketing

Core Skill Set

Outlook, Excel, Microsoft Office, Keynote, PowerPoint, SAP, SRM, PCM, Prodigy, Tradeshift

Advanced Education: June 2017

Stanford University - Nike Business Development Boot Camp

Diploma: June 2003                                                                                      

Silver Creek High School 

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