Chieh-Yi Tsai (Jenny Tsai)

2021 MBA Graduate | [email protected] | 0953309520 | Taipei, Taiwan 

Passionate about marketing, sales and consumer behavior, eager to work in the FMCG and fast-paced industry. Having experience in leadership, marketing planning competitions and on-site sales. I consider myself to be a responsible and enthusiastic person, a fast learner, a team player, and always open to challenges.


Sep, 2019 - Oct, 2021                                                                                                                                

Master of Business Administration • National Central University

Sep, 2014 - Jun, 2018

Bachelor of Business Administration in International Business • Tamkang University

Competitions & Awards

Champion    Storyboard Marketing Planning Competition  •  Dec, 2016 - Jan, 2017

Promoted and attracted people to download the Storyboard app on 2016 New Year’s Eve and successfully accumulated the highest downloads.

Superior    tutuanna Marketing Planning Competition  •  Sep, 2016 - Nov, 2016

• Proposed suitable plans (e.g. pop-up store, dressing competition, Facebook fan page operation) for the well-known Japanese sock brand tutuanna to promote in Taiwan, presented the proposed work in the competition, and won the only two awards in the competition.

Superior    TBSA National College Innovation Planning Competition  •  Dec, 2015 - Mar, 2016

• Proposed the idea of an integrated platform for long-term care with complete resources gathering detailed information about various care-related institutions, human resources, government and private agency subsidy information, as well as the service for application.

Extra-Curricular Activities & Leadership Experiences

Presenter    online CBIM 2021 International Conference  •  Jun, 2021 - Jun, 2021

 My thesis is related to consumer behavior/action and its subsequent impact on brands, and was accepted by CBIM(Center of Business and Industrial Marketing) International Conference.

Course    NCU Seminar on Contemporary Marketing Practices  •  Feb, 2021 - Jun, 2021

 Learn basic HTML, use Python for data scraping and data aggregation, and marketing issues discussion. 

Salesforce & Power BI Instructor    NCU Student Group-Marketing Data Team  •  Oct, 2019 - Mar, 2021

• Served as a Salesforce instructor to teach 8 students during the semester, served as a Power BI instructor to teach 17 students during the summer camp, and was awarded as the best instructor of the marketing team.

Girl Dance Leader    TKU Jointly Welcoming Camp  •  Aug, 2015 - Oct, 2015

• Served as a girl dance leader of Activity Team to rehearse the dance and teach 8 girl members.
• Learned how to organize large-scale activity from scratch, and the participants exceeded 250 people.

Artistic Design    TKU Culture Week Exhibition  •  Mar, 2015 - Apr, 2015

• My poster design represented 1 of the 4 items Taoyuan Alumni Association sold during the one-week exhibition, and the exhibition attracted more than 2000 people.


 TOEIC: 905/990                                       • Google Analytics                          • ACA Photoshop CC 2015

• MOS Excel 2016 Expert                        • MOS PowerPoint 2013

Part-time Job Experiences

Financial Management Teaching Assistant  •  National Central University  •  Sep, 2019 - Jan 2020

• Assisted students to solve problems, arranged teaching assistant courses and pre-class assignments.

Part-time worker/Sales   HSIN TUNG YANG Taoyuan Airport Store  •  Mar, 2018 - Jun, 2018

• Mastered customer needs of different nationalities, and improved communication skills through introducing products.
• Cultivated the characteristics of strong observation, cautiousness, and learned product incoming/outgoing management.


  • Chinese - Native
  • English - Professional
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