Jessica Lee

Consumer Insight | SEO |  Content Marketing



SEO Executive  •  ShopBack

十一月 2018 - 一月 2021

‧ Improve ranking, drive organic traffic continuously to website from regional aspect.
‧ Analyze internal data (ranking, traffic, order etc.) to find new SEO strategy and solutions.
‧ Cooperate with other function team to develop more opportunity for business sales.

Data Insight Planner  •  iProspect

六月 2018 - 十一月 2018

‧ Analyze consumer insight analysis, convert the result to marketing strategy.
‧ Specialize in search intent research, social listening and media research.
‧ Combine various consumers data to explore the insight behind behavior.

Search Intent Research Sharing

Cooperate with Feversocial and share how to find consumer insight via search intent research. By doing that, we could have the right content strategy that not only attract target audience but also meet their demand.

Senior SEO Optimizator  •  iProspect

七月 2017 - 六月 2018

‧ Advise customized SEO strategy based on brand and website status.
‧ Lead team to drive better search performance for our clients.
‧ Train newcomers and interns to enhance both SEO know-how and ability.

SEO Optimizator  •  iProspect

八月 2016 - 六月 2017

‧ Optimize onsite and offsite content for better ranking and organic traffic.
‧ Audit technical issues to fixed and make website search engine friendly.
‧ Frequently use Search Console, MOZ, BrightEdge, Screaming Frog and Google Analytics.

Data Consultant Intern  •  iProspect

七月 2015 - 八月 2015

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   SEO      Content Marketing      Strategy Planning      Consumer Insight      Google Analytics      PowerPoint      Excel   seo


   English — 專業   




2012 - 2016

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