Frank Tsai 蔡大智
Objective： Senior Product Planning Supervisor
Summary of Professional Qualifications
No.1
Specialized in luxury car brands product planning and market steering with perspective knowledge of each segment
No.2
Over 10 years of Sales and Marketing with international communication experiences at local and global automotive corporates
No.3
Extensive experiences in various sales and marketing positions at global automobile luxury brands
No.4
Experiences with new customer and new market development with multi-innovative marketing know-how
No.5
Cross-team communication and cooperation experiences within automotive organizations with strategic thinking ability
No.6
Ability to work under high pressure with self-discipline, open-minded attitude
No.7
Website building and E-Commerce skills with up-to date Digital Marketing experience
No.8
Creative works with result-driven mindset oriented. Dare to change
No.9
Passion for cars
Professional Experiences
Project Coordinator - Dept. of Sociology, Taiwan University
Mar, 2019 - Present
- International affairs and related event planning
- International student exchange program
- New website project organizer
Sales & Marketing Manager - Classima Auto Co. May, 2005 - Mar, 2019
- Classic car market analysis, professional expertise and parts supplier development
- Classic car business model renovation and related marketing event planning
- Service provider of Classic car restoration, appraisal, and sales
- Classic car enthusiast gathering and club member activities
- Classic car sales of luxury European brands, Mercedes-Benz, BMW, Rolls-Royce, Bentley, etc
- Classic parts E-Commerce platform establishment
NAO Product Planning Manager - GM Taiwan Oct. 2001- Sep. 2004
- Product planning for the new generations of Cadillac models in 2001, co-working with International Product Center in GM for various new model launch projects
- Cadillac Dealer management, fulfillment, co-ordination. Cadillac "Break-Though"sales and product training
- Governmental automobile bidding project for Presidential motorcade in 2003
Sales & Marketing Supervisor - Intl. Concorde Co. May, 2000 - Sep. 2001
- Team leader of the new model launch. Product planning and marketing communication: Peugeot 206 CC, 307, and 607
- Product development organizer of the brand new Peugeot full size luxury model- Peugeot 607
- Dealer sales training and performance monitoring
- Team leader of annual Business Plan
Marketing Supervisor - Prochief Auto Co.- LandRover Taiwan Aug. 1999 - Apr. 2000
- Project leader of special advertising campaign for sales promotion
- Successfully launched the new Land Rover models during “921 “earthquake” in 1999. New model launched on schedule under strict situation
- News release draft of BMW/Land Rover merge to local press
Sales and Marketing Specialist - Alfa Motor Co. July, 1997 - Aug. 1999
- Successfully launched the new “Alfa 156” in 1998, which set the new sales record of 365 units sold in Taiwan at the launched year
- Member of the VW new distributer planning team, successfully won the new VW agency for the company
Coordinator - Sam Shin Corporation - Maserati/Ferrari/Fiat/Lancia July, 1994 - June, 1997
- Italian car brands sales logistic management, correspondent to Torino headquarter, including sales and marketing communication, After Service communication, and PR
- Service training, service bulletin translation and service claim assistance for After-Service Department
Education
English Language and Literature - Tamkang University, Taipei, Taiwan
Skills
Simultaneous translation
- Automotive
- Classical music
- Commercial event
