Tel:0921788943 Email : [email protected]
Education:國立臺灣大學(NTU) 學士 2013.09-2017.06
國立新竹女子高級中學 普通科 2010.09-2013.06
2年中國跨境電商公司工作經驗,曾任職於中國跨境印度第一大電商Club Factory,擁有豐富的印度、中東市場電商運營經驗,千萬美金廣告投放經歷。涵蓋成效廣告投放優化,品牌策略擬定與執行優化,渠道拓展與電商促銷活動規劃
精通Google ads,具備Facebook、TikTok、Yahoo ads優化經驗。大促活動期間,透過各平台廣告組合搭配,整體獲客成本(CPP)降幅高達50%,轉化率(CVR)提升最高達13%
善於數據分析驅動業務優化,大幅降低獲客成本、提升用戶留存率與複購頻次。透過用戶體驗、支付鏈路等優化,購買轉化率大幅提升30%
Jun. 2018 – Aug. 2020 Hangzhou, China
Club Factory 為中國跨境印度第一大電商,2019年8月份於購物類App全球下載量排名第二(超越Amazon)。該品牌主要瞄準18-35歲熱愛時尚與重視性價比的年輕族群,以其時尚獨特的服裝、飾品,超高性價比的鞋、包、3C、家居小物擄獲印度年輕人的心。搭配成功的線上線下品牌廣告推廣,2019年達成「每3個印度人就有1人聽過或買過Club Factory」,一舉成為印度訂製品市場的龍頭
負責核心市場用戶增長(User growth)工作
制定促銷活動(Promotion event)行銷策略
負責品牌活動(Branding Campaign)規劃與執行
熟悉Google、Facebook、TikTok、Snapchat等大型廣告平台產品
善於數據分析以驅動業務優化
Jul. 2017 – Mar. 2018 Taipei, Taiwan
Tel:0921788943 Email : [email protected]
Education:National Taiwan University (NTU) Bachelor 2013.09-2017.06
National Hsinchu Girls Senior High School 2010.09-2013.06
Worked at Club Factory for 2 years, China's largest cross-border e-commerce company in India. Experienced in e-commerce operations management in India and Middle East.Possessed over 10 million USD in advertising optimization. Specialized in performance ads optimization, branding campaign execution, channel development, and promotion event planning.
Proficient in Google Ads, with experience in Facebook, TikTok, Yahoo ads optimization. During the online promotion campaigns, the overall customer acquisition cost reduced up to 50%, and the conversion rate increased up to 13%.
Ability in Data Analyst and troubleshooting. Significantly reduced the cost of customer acquisition, increased user retention rate, and purchase frequencies. By optimizing user experience and payment process, the purchase conversion rate increased by 30%.
Jun. 2018 – Aug. 2020 Hangzhou, China
Club Factory is China’s largest cross-border e-commerce company in India, and it ranked second in global downloads of shopping apps in August 2019; suppressing Amazon. Club Factory is well-known for selling trendy, unique apparel, accessories and shoes, especially winning the hearts of the younger generation. In 2019, with successful online and offline branding strategy, we achieved a milestone: that 1 out of 3 Indians have heard of, or have purchased in the Club Factory app. Club Factory has become the leader in the non-branded products market in India.
Operated User Growth in the main market
Optimized CPP(cost per purchase), increased conversion rate, and retention rate
In the India market: achieved a 50% reduction in installation cost(CPI) and over 100% increase in ROI within 3 months.
In the Middle-East market: achieved a 207% increase in orders and a 176% increase in GMV within 6 months.
Created marketing strategy of Promotion Campaigns
Developed a framework of performance ads, coordinated with inter-department members, and improved the conversion rate of promotion events.
Planned over 10 online promotion campaigns from 2019 to 2020. Achieved a 45% increase in DAU, a 7% increase in conversion rate, and a 30%-50% reduction in installation cost.
Held and executed Branding Campaigns
Chose target audiences, planned the creatives, and selected the social media platforms.
Raised the volume of brand voice dramatically since 2019. Based on Google search volume and Google Play visit, YoY brand search volume increased 6x, organic installs increased 2x.
Familiar with the main ad platforms: including Google, Facebook, TikTok and so on.
Possessed over 10 million USD in advertising optimization.
Especially proficient in Google Ads Platform: including Search, Display, Shopping, App, and YouTube advertising platform.
Efficient in Data Analyst and Troubleshooting
Proficient in using Google Analytic and Adjust for traffic analysis.
Analyzed the user conversion funnel through Google Analytics, drove the product manager team to optimize the loading speed of the landing page, and the payment process. Greatly increase the purchase conversion rate by nearly 30%.
Jul. 2017 – Mar. 2018 Taipei, Taiwan
Designed and implemented creative marketing strategy of multi-industry; including foodstuff, biomedical, fashion, skin-care, and so on; gaining marketing insight into those industries.
Data analysis ability through Bing Ads, Yahoo Gemini, and Google Analytics.
Established communication and collaboration skills through customers and colleagues.
Fulfilled monthly assigned goals, achieving over a 100% rate for 6 months in a row.