Possess both marketing and design background. Ability to manage and organize multiple projects with limited budget and time. Familiar with the integrated marketing campaign and communications plan development and execution. A team player with flexibility and interpersonal skill to work under pressure. Experienced in collaborating with different cultures and nations.
・Marketing ・Project Management ・Graphic Design
Education
2019 - 2020
Lancaster University
MSc in Marketing
・Marketing communication campaign - PUMA project
・Consumer Experience Live Project - Lancaster City Council Marketing Campaign
2012 - 2016
Shih Chien University
BA in Fashion Design
・Shanghai Industry Workshop
・RT-MART in extenso T-shirt Design Competition of 2015 A/W - Champion
Work Experience
Design Director
Mr. Ma & Suit Bespoke
07/2016 - 12/2018
Taipei, Taiwan
• Designed customized suits and collaborated with tailors.
• Conceptualized and implemented marketing strategies such as cooperating with more than 20 influencers and KOLs and acquiring more than 400 positive reviews on Google Map within one year.
• Managed different promotions and campaigns that propelled sales growth of 50% in 2017.
• Produced different types of content for various channels including website and social media.
• Project management such as “TANGO Hotel Uniform Project”.
Co-founder
LIJO
04/2016 - 04/2017
Taipei, Taiwan
• Worked with internal team to develop and implement effective brand building strategies, promotional plans and marketing campaigns to increase sales performance.
• Schemed procurement plan and managed inventory.
• Established and maintained official website, including releasing new products and designing the visual layout.
Skills
Computer
- Design: Photoshop, Illustrator, Sketch
- Computer: Office, SPSS, GA
- Web operations: WIX, WordPress
Language
- Chinese (Native)
- English (Professional: TOEIC 845 / IELTS 6.5)
