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Produce marketing KPI dashboards and deliver daily-weekly-monthly cross-channel performance reports with actionable insights Come up with conversion optimization strategies with the aim of improving efficiency in digital marketing and increasing ROI Implement tracking into various marketing initiatives using Google Tag Manager or other tools Benchmark performance across all digital channels and advice on KPIs based on performance analysis Analyze end-to-end user behavior, conversion data, custom

About the Role You will be Forma’s first marketing operations and analytics subject matter expert. We are looking for a marketing operations champion with an excellent understanding of marketing technologies needed to support the business and marketing analytics and data strategies. We are looking for someone who can offer strategic partnership but also lend tactical support to the rest of marketing, enabling them with the insights necessary to drive effective go-to-market outcomes. This person