Joe Little


15-year marketing, sales, and creative career incorporating video, design, writing, CX, web, social media, branding, and events for multiple leading companies. Blending innovation, practicality, and an unswerving focus on business results. Extremely deadline and budget-oriented. Talent for building an environment that brings out the best in creative and marketing professionals.

Phone:  980-257-2868    Email:  [email protected] 

Work Experience

Creative Director

A&D Mortgage

August 2021 - March 2022
Charlotte, NC (Remote)

  • Produced new ideas for branding, promotional campaigns, and marketing communications by collaborating with sales in developing plans, analyzing results, and identifying opportunities.
  • Designed a new web environment style. Supervised and gained approval for work completed by various teams, including IT and UX.
  • Launched a project management platform to align marketing strategies, business goals, and timelines. Assisted in the launch plan of multiple customer-facing tools and platforms.

Director of Video Strategy

Freedom Mortgage

September 2020 - August 2021
Charlotte, NC (Remote)

  • Created a video strategy for multiple distribution platforms, collaborating with direct customer support channels. Resulting in a clear go-to-market strategy, targeting pain points in the customer journey with the goal of increasing the app to close pull through.
  • Produced multiple in-process customer walkthrough videos with variations for each loan category and directed and launched a series of connected TV commercials targeting FHA and VA homebuyers.
  • Managed outside vendor relationships with artists and third-party content developers, including assignment timelines and budgets.

Product Owner

RoundPoint Mortgage

May 2020 - September 2020
Fort Mill, SC

  • Responsible for innovation and end-to-end launch of web products. Using a high-level perspective to develop and execute a product roadmap that clearly outlines the vision and direction for the product offering over time and how to maximize it.
  • Work/Partner with cross-functional teams and various stakeholders, including analytics, UX, architecture, and development to turn data insights into more impactful products.

Creative Director

RoundPoint Mortgage

January 2019 - May 2020
Fort Mill, SC

  • Led creative team to re-brand the entire company. Full website, including a logged-in account management portal and the main company website.
  • Developed strategy and creativity supporting sales retention, standardized communication, and cross-selling.
  • Designed and planned environmental graphics, glass treatment, and messaging in the new 150,000sf HQ.

Brand/Creative Director

Movement Mortgage

December 2013 - July 2018
Charlotte, NC

  • Managed events, apparel, building aesthetics, and brand development for Movement and a diverse mix of sub-brands: Insurance providers, schools, banks, and international humanitarian projects.
  • Delivered market research to a team of writers, art directors, and video producers. Leading role in the establishment of short/long term goals, strategies, and guidelines across all B2B and B2C channels.
  • Provided leadership, inspiration, and understanding of creative processes for all teams, including design, print, photography, video, animation, copywriting, web, and social media.

Director of Video Production

Movement Mortgage

December 2011 - December 2013
Virginia Beach, VA

  • Recruited, hired, and coached a 10-person team of producers, photographers, and animators creating video marketing content, resulting in increased sales conversions and brand awareness.
  • Created and managed a program to produce commercials for over 8,000 real estate agents. This included coordinating training, budget, and travel logistics for 60+ trips annually across the US.

Store Manager

Verizon Wireless

May 2010 - December 2011
Richmond, VA

  • Transformed a dysfunctional sales team into the top-performing team in the region by continually developing new strategies and utilizing proven sales practices.
  • Launched an ongoing B2B sales channel by delivering cost-effective and unique solutions to meet the demands of local businesses.

Media Director

Wave Church

April 2007 - May 2010
Virginia Beach, VA

  • Produced weekly TV broadcasts for local & international distribution. Managed all live production and post-production teams and deliverables. 
  • Directed procurement and installation of a $1.5 million video system in a convention center and managed live-streaming and production for several additional locations on an annual budget of 70K.

Skills + Proficiencies 

Software Skills

  • Adobe Creative Suite
  • Figma, Jira, Wrike, Workfront
  • Microsoft Office  

Content Skills

  • Creative writing
  • Video production
  • Design direction

People Skills

  • Extensive management experience 
  • 10+ years of leadership training
  • Cheerful, focused, and passionate
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