Profile 03 00@2x

周大鈞  Johnny Zhou

Marketing manager|Taipei, TW


我是大鈞,但出社會後大家都叫我 Johnny,

目前在雲端科技業擔任行銷經理。


擅長 SEO、廣告投放、社群媒體經營、產品文案撰寫、使用者行為追蹤以及線上、線下活動籌辦等行銷技能,並專注在結合 O2O 的行銷策略以最大化公司的價值。

持續致力於打造以 "Inbound Marketing" 為核心的 Go-To-Market 商業策略。


  [email protected] 

  +886 928 158 899

  www.linkedin.com/in/大鈞-johnny-dajun/

關於我


專業技能

  • Inbound Marketing 
  • Product Copywriting
  • Search Engine Optimization
  • Event organized and executed
  • Brand Storying


專業認證

  • Google Ads
  • Google Analytics
  • Hubspot Inbound marketing 
  • Hubspot Marketing Software
  • TOEIC 855 


擅長工具

Monday.com -> Project Management
Mixpanel        -> User Behavior Analytics
Freshchat       -> Message Promotion
Hubspot         -> Inbound Marketing
Power BI        -> Visual Reporting


工作經歷

思想科技 Master Concept, Marketing Manager, Feb 2020 ~ Now

Inbound Marketing

  • Optimized search engine ranking 
    Monthly conversion rate of inquiry increased 250% compared to previous year.

  • Leveraged content marketing strategies with blogs 
    New blog views increased 200% on average.

  • Produced "Bi-weekly eDM" to share business insight and promote third-party products
    Renew Team generated about 3 deals from existing customer monthly. 

  • Took charge of Google Ads and other online exposure
    Captured 18% click-through rate and 6% conversion rate.
    (Increase 50% of CTR and 30% of CVR compared to last year)

  • Tracked and analyzed user behavior in website and optimize user experience


Event Hosting

  • Integrated event's planning, organizing and executing 

  • Tracked the performance of event to create more opportunities 

  • Delivered and practiced Go-To-Market strategies

Channel Management

  • Collaborated with over 10 Software Vendors to identify and qualify opportunities 

  • Offered local insight and provided strategic advice 

  • Developed business plans with targeted industries 

  • Led Go-To_Market strategies to drive business


思想科技 Master Concept, Marketing Specialist, Feb 2019 ~ Feb 2020

Inbound Marketing & Content Marketing

  • Implemented the SEO strategies on Master Concept's official website

  • Created blogs and produced landing page for MC's cloud solutions

  • Products / solutions Copywriting

Google Ads implementation

  • Took charge of MC's (TW branch) Google Ads implementation

  • Focused on the latest trend of keywords and adjust keywords and headline weekly

  • Targeted the right audience and set up remarketing campaign

Channel Management

  • Collaborated with over 10 Software Vendors to identify and qualify opportunities 

  • Developed business plans with targeted industries 

  • Led Go-To_Market strategies to drive business

過去執行活動

Projects 00 00@2x

Google Cloud Summit, 

2019 Taipei

Planned, organized, and executed Google's biggest event in Taiwan. Showcased our expertise of cloud solution and expressed how Master Concept could accelerate company's digital transformation.

了解詳情
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Seminars

Worked closely with global SaaS vendors to host offline events in TW market. From marketing side, I led our team to do market research, target the right industry, planned the go-to-market strategies and host the seminars.

Webinars  

Due to current circumstance, we created series of webinars to provide our insight and solution of remote office, digital transformation for existing customers and potential leads.

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