周大鈞 Johnny Zhou
Marketing manager｜Taipei, TW
我是大鈞，但出社會後大家都叫我 Johnny，
目前在雲端科技業擔任行銷經理。
擅長 SEO、廣告投放、社群媒體經營、產品文案撰寫、使用者行為追蹤以及線上、線下活動籌辦等行銷技能，並專注在結合 O2O 的行銷策略以最大化公司的價值。
持續致力於打造以 "Inbound Marketing" 為核心的 Go-To-Market 商業策略。
+886 928 158 899
關於我
專業技能
- Inbound Marketing
- Product Copywriting
- Search Engine Optimization
- Event organized and executed
- Brand Storying
專業認證
- Google Ads
- Google Analytics
- Hubspot Inbound marketing
- Hubspot Marketing Software
- TOEIC 855
擅長工具
Monday.com -> Project ManagementMixpanel -> User Behavior Analytics
Freshchat -> Message Promotion
Hubspot -> Inbound Marketing
Power BI -> Visual Reporting
工作經歷
思想科技 Master Concept, Marketing Manager, Feb 2020 ~ Now
Inbound Marketing
- Optimized search engine ranking
Monthly conversion rate of inquiry increased 250% compared to previous year. - Leveraged content marketing strategies with blogs
New blog views increased 200% on average. - Produced "Bi-weekly eDM" to share business insight and promote third-party products
Renew Team generated about 3 deals from existing customer monthly. - Took charge of Google Ads and other online exposure
Captured 18% click-through rate and 6% conversion rate.
(Increase 50% of CTR and 30% of CVR compared to last year) - Tracked and analyzed user behavior in website and optimize user experience
Event Hosting
- Integrated event's planning, organizing and executing
- Tracked the performance of event to create more
opportunities
- Delivered and practiced Go-To-Market strategies
Channel Management
- Collaborated with over 10 Software Vendors to identify
and qualify opportunities
- Offered local insight and provided strategic advice
- Developed business plans with targeted industries
- Led Go-To_Market strategies to drive business
思想科技 Master Concept, Marketing Specialist, Feb 2019 ~ Feb 2020
Inbound Marketing & Content Marketing
- Implemented the SEO strategies on Master Concept's official website
- Created blogs and produced landing page for MC's cloud solutions
- Products / solutions Copywriting
Google Ads implementation
- Took charge of MC's (TW branch) Google Ads implementation
- Focused on the latest trend of keywords and adjust keywords and headline weekly
- Targeted the right audience and set up remarketing campaign
Channel Management
- Collaborated with over 10 Software Vendors to identify
and qualify opportunities
- Developed business plans with targeted industries
- Led Go-To_Market strategies to drive business
過去執行活動
Google Cloud Summit,
2019 Taipei
Planned, organized, and executed Google's biggest event in Taiwan. Showcased our expertise of cloud solution and expressed how Master Concept could accelerate company's digital transformation.
Seminars
Worked closely with global SaaS vendors to host offline events in TW market. From marketing side, I led our team to do market research, target the right industry, planned the go-to-market strategies and host the seminars.
Webinars
Due to current circumstance, we created series of webinars to provide our insight and solution of remote office, digital transformation for existing customers and potential leads.
