Summary
Writer and content strategist for digital, print, radio, television and social media.
Portfolio
joncorral.com
password: wellhi
Skills
Web writing
Long-form copy
Pharmaceutical writing
Proofreading
SEO strategy
Presentation
Campaign conceptualization
User experience
Talent direction
Information architecture
App development
Pro Tools
Email strategy
Webflow
Experience
Senior Copywriter, Intouch Solutions
Overland Park, KS
- Collaborated with a team to acquire three new clients resulting in over $30 million of increased agency revenue.
- Developed content strategy for Bayer Consumer Care products including Alka-Seltzer Plus, TruBiotics and One A Day.
- Created web copy using UX best practices and SEO optimization.
MAY 2014
PRESENT
Interactive Copywriter, Grey Healthcare GroupKansas City, MO
- Worked as a team to implement a digital department for the agency.
- Managed creative campaigns and content for both online and traditional media.
- Created cohesive mission statement for all Hills Pet Nutrition brands.
OCT 2011
MAY 2014
Copywriter, Osborn + Barr CommunicationsKansas City, MO
- Created award-winning campaigns including print, direct mail and radio.
- Managed social media accounts.
JAN 2009
OCT 2011
Senior Copywriter, Moore & Scarry AdvertisingFort Myers, FL
- Led dynamic campaigns including print, direct mail and radio.
- Directed both talent and production for a variety of TV campaigns.
- Edited for video and radio.
JUN 2006
OCT 2008
Education
Michigan State University
JAN 1999-JAN 2003
Honors
Ambit Award – Most Innovative Solution
Kansas City Direct Marketing Association
Advantage Multi and K9 Advantix II "New Mover" direct mail campaign
2013
1st Place Regional - Radio Single
National Agri-Marketing Association Regional Awards
"Boot Camp" spot for Specialty Fertilizer Products
2010
Best of Show – Direct Mail Directed to Dealers
National Agri-Marketing Association National Awards
"Worms United to Stop Safe-Guard" multi-platform campaign
2010
Best of Show – Single Page Print Ad
National Agri-Marketing Association National Awards
Requiem Insecticide
2010