Jonathan Yohanes

Chief Marketing Officer  •   PT. Catika Grup Indonesia

July 2022 - July 2023
• Oversaw external transmission contents by delivering the right message
• Specialized in communication plans. Built communication programs to widen SME communities and local brands
• Handled all marketing plans for Catika Group's 6++ partners & clients
• Inspected social media numbers by analyzing conversions and engagements. Maintained monthly ER-change by no more than 15% as the fundamental apex
• Controlled all event registrations by using ticketing platforms
• Emceed Catika Spesials: Jalan - Jalan Tapi Bisnis Tetap Jalan on 21st May 2022 & RISE 6.0: Upgrade Bisnis Lo (Management Session) on 25th June 2022

Partnerships Marketing  •  PT. Saridewi Natural Kosmetik

March 2022 - May 2022

• Processed daily sales & traffic reports from March to May 2022
• Contributed to helping produce live segments at Tokopedia & Shopee. Moderated live events and gained approximately 1000++ views along with boosted 47%++ daily sales growth in general
• Analyzed projected partnerships & competitors to create upcoming collaborations
• Analyzed SKU product placements, descriptions, homepage, visuals, etc. to be revamped
• Analyzed heatmaps (using hotjar.com) for Skin Dewi's website UI: 1. Tap & 2. Scroll by looking for the 'above the folds'. Import data insights within mobile and desktop version
• Analyzed offline traffic around the store (PIK) & the behavior of 350++ visitors per day
• Approached 100++ resellers to create more leads in bigger demographics
• Created publication materials on the marketplace's feeds. Worked closely with the visual team on proofreading, copywriting, and designing the contents
• Contributed to sales boost within 1 month by 151%++ on the MoM-MRR growth

Product Marketing  •  PT. Gojek Indonesia

August 2021 - February 2022

• Processed 750++ merchant data for KOMPAG members
• Created 2 advertising videos targeted at GoFood merchants. The 1st video was made to promote video-based educational courses and the 2nd video was made to roll out new features on the GoBiz app
• Controlled merchant's incentive program for all of the communication channels
• Copywrote 10++ comms to announce new courses in BizTips, app awareness, and app updates. Reached around 224.000++ merchants and added around 4,64% on the average click-through rates
• Brainstormed & created KVs (Key Visuals) for communication projects. Focused on e-mails, in-app inboxes & push notifications. Reached 11%++ open rates in calculation of total comms delivered

Content Creator Intern •  PT. MOKA Teknologi Indonesia

April 2021 - June 2021

• Innovated 3 new content segments to engage more audiences: 1. Feeds to deliver information regarding career support 2. Instagram Live for light-talk shows 3. Games on Instagram Stories to interact with followers
• Successfully supported 3 webinars from Selangkah Lebih Pasti from the visuals side: 1. Event's Poster 2. E-Certificate 3. Zoom's Background
• Gained 1000 new followers on Instagram. Contributed to adding 106%++ to the account's average interaction

Social Media Intern  •  PT. Catika Grup Indonesia

March 2021 - May 2021

• Brainstormed content on TikTok to soft-sell Catika Group's brand awareness. Different types of content are
needed to engage different segments of audiences. Gained 4000 new followers on TikTok
• Innovated game segments on Instagram to raise the brand's relationship with audiences. Games vary from clickable content to short quizzes. Engaged 100 participants on average
• Emceed #SemuaBisaMulai : Modal Bisnis - Bangun Bisnis - Siapa Takut on 24th of July 2021