Jordayna McDowell
Search Account Manager
Sydney NSW, Australia
[email protected]
linkedin.com/in/jordayna-mcdowell
Over the last six years, my experience has been in Account Management and Marketing. Currently an Account Manager within the AUNZ SMB team, I am confident managing a large BoB and prioritising high-value clients. From a marketing capacity, I have intimately partnered and trained sales teams across three different businesses. Between Microsoft roles during COVID-19 I started and operated my own start-up consulting business prospecting, closing and serving clients.
I am passionate about Search Marketing and love working directly with advertisers to troubleshoot and drive their business forward. Not one to shy away from challenges, I flourish in fast-paced environments and am dedicated to building trusted relationships by putting the customer first and continuously searching to improve.
Work Experience
Search Account Manager
Microsoft Advertising • November 2020 - Present
Key Tasks
• Managed strategic partnerships with a diverse range of agencies and direct advertisers
• Managed 400 accounts across all verticals
• Communicate proactively with advertisers. Lead recurring meetings with 40+ advertisers to optimise PPC strategies
• Lead scaled sales efforts for SMB team and shared activities with the wider AUNZ team
• Maintain functional knowledge of new features and products across Microsoft Advertising
Results
• Consistently achieving sales targets and consistent revenue growth
• SMB team is one of the fastest growing segments globally
• Lead and presented bi-monthly training "Coffee and Learn" webinars (examples here and here)
• Reactivated high-priority dormant client within first 3-months in role
• Lead scaled activities for SMB team delivering over 30+ targeted email communications
Co-Founder
The Idea Lab • April 2020 - December 2020
Key Tasks
• End-to-end business creation and operation
• Managed end-to-end marketing and lead generation
• Nurtured sales leads and closed new business
• Managed SEM and Social acquisition channels
Results
• Successfully secured and delivered several clients and projects
• Facebook content marketing campaign delivering 250 leads
• Established partnerships with app development agencies delivering ongoing leads at zero cost
Marketing Executive
Microsoft Advertising • September 2019 - April 2020
Key Tasks
• Partnered closely with sales to create clarity, generate energy and deliver results
• Managed end-to-end execution of scaled events, webinars, digital and social content
• Worked across multiple functions and collaborated with local and global stakeholders
• Utilised web analytics and reporting to drive data-orientated results
Key Results
• Delivered global first MSA acquisition and SMB events at the Sydney Microsoft Store
• Established scalable in-person and virtual event strategy for the sales team
• Implemented scaled insights' publication process to deliver more robust material
Marketing Executive
Adstream • May 2018 - September 2019
Key Tasks
• Sales team training
• Product GTM plan and sales collateral
• Event and webinar management
• Agency and Trade Press collaboration
Key Results
• Built website chat bot inc. web enquiries by 113.2%
• Delivered 1000+ leads for sales with event and content campaigns
Marketing Coordinator
Pickles Auctions • August 2017 - April 2018
Key Tasks
• Sales proposal overhaul and restructure
• Email marketing and software rollout
Key Results
• End-to-end implementation of automated proposals (Pandadoc)
• Decreased proposal creation time for internal stakeholders by 65%
Extended work experience on LinkedIn
Education
Auckland University of Technology
Conjoint: Bachelor of Business and Bachelor of Communications
Majoring in Marketing and Journalism
Awards
2021 Microsoft Advertising Team Challenger Award (SMB team)
2019 Adstream Managing Director's Award
2017 AUT Business School's Top Scholar
2015 Scholarship Recipient, Advanced Security
2013 AUT Honors Roll - x3 papers
What I'm good at
Confident Communicator
My journalism and marketing background underpins my strong communication skills both verbally and written. I am confident preparing high-level presentations and proposals as well as presenting virtually or in-person. I love developing relationships, especially winning over challenging of customers!
Results-Orientated
Ever since I was young I've had an entrepreneurial spirit to put myself out there to get results. From selling biscuits to the bowlers at the end of our street at eight years old to selling six-figure Enterprise SAAS solutions, I love a challenge and carving out a plan to get there.
Natural Collaborator
Partnership and collaborating with internal and external stakeholders is so important, especially within a large organisation. I have established strong relationships with stakeholders both locally and globally and this has been key to a number of successes I've been able to achieve with MSA.
SEM Expertise
Search was a pretty new field when I joined MSA. I'm proud to have accepted the challenge and have deeply immersed myself in the detail which has allowed me to consult and advise clients with confidence. SEM is a continuous learning area and fortunately, is one I very much enjoy developing.
Innovative Ideator
I love bringing new ideas to the table as well as fleshing out processes that may not be working. A number of the projects I have worked on in AU have been shared as global best practice and this is something I'm keen to continue as the AUNZ market provides unique opportunities to be agile and think outside the box.
New Business Developer
I have thrived in a number of new business development tasks from prospecting leads at Trade Events, developing sales proposals for new business, creating sales processes and acquisition events, to pitching and converting my own leads for my start-up.
Software I'm across
Google Ads Certified Microsoft Advertising Certified Adobe Creative Suite CRM Implementation & Power user Assorted MarTech Solutions
When I'm not working...
The best word to sum up my interests is "adventure". I love exploring the outdoors, new locations and making memories with family and friends. Covid has its fair share of new adventures. I've run 1500km in the last year, and been fortunate to travel to 4 different states and campervan around Australia while in-between work. We stumbled upon house-sitting and love the excitement of a new pet and home to look after every few weeks.
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Don't just take my word for it!
Please free to check out some kind words and recommendations from colleagues and clients on LinkedIn.
