Joyce Hsieh

Content Strategist

  Taipei City, Taiwan

CakeResume Content Strategist.

Passionate about being the bridge between demand and supply. Full of entrepreneurial mindset and goal- oriented.

  [email protected]

Work Experiences

Content Strategist

CakeResume  •  2020 ~ Now

▪Create Contents to convey core value of Cakeresume.

▪ Execute growth campaigns through content strategies.

Content Strategist

ZTO AD  •  Nov, 2018 ~ Jan, 2020

▪Conducted interviews, developed and produced enterprise pieces and human-interest articles about Crowd funding and Startup companies.

▪ Developed a systemized management to the overall corporate digital marketing budget and resources. Achieved all branding targets, which generated a 15% better business profitability.

Marketing Specialist

17 media (E-commerce)  •  Feb, 2018 ~ Sep, 2018

▪ Developed content marketing strategies and techniques that are effective increasing the companies’ sales and drive awareness through creative content ideas for e-Commerce products.

▪ Performed thorough market research for transforming the company's social media while composing marketing analysis and plan. Successfully reached 10K visitors weekly targeting through the executed marketing initiatives.


TechOrange  •  May, 2017 ~ Jan, 2018

▪ Effectively managed 5+ contents a day including online articles, social media marketing, email marketing, and web analytics. Improved media brand presence of the business with 37% better page view.

▪ Directed business projects for brands while supporting campaign processes from the inception stage to idea generation and production. Improved brand presence by 20%.


National Taiwan University


2012 - 2017