Joyce Hsieh
Content Strategist
Taipei City, Taiwan
CakeResume Content Strategist.
Passionate about being the bridge between demand and supply. Full of entrepreneurial mindset and goal- oriented.
Work Experiences
Content Strategist
CakeResume • 2020 ~ Now
▪Create Contents to convey core value of Cakeresume.
▪ Execute growth campaigns through content strategies.
Content Strategist
ZTO AD • Nov, 2018 ~ Jan, 2020
▪Conducted interviews, developed and produced enterprise pieces and human-interest articles about Crowd funding and Startup companies.
▪ Developed a systemized management to the overall corporate digital marketing budget and resources. Achieved all branding targets, which generated a 15% better business profitability.
Marketing Specialist
17 media (E-commerce) • Feb, 2018 ~ Sep, 2018
▪ Developed content marketing strategies and techniques that are effective increasing the companies’ sales and drive awareness through creative content ideas for e-Commerce products.
▪ Performed thorough market research for transforming the company's social media while composing marketing analysis and plan. Successfully reached 10K visitors weekly targeting through the executed marketing initiatives.
Editor
TechOrange • May, 2017 ~ Jan, 2018
▪ Effectively managed 5+ contents a day including online articles, social media marketing, email marketing, and web analytics. Improved media brand presence of the business with 37% better page view.
▪ Directed business projects for brands while supporting campaign processes from the inception stage to idea generation and production. Improved brand presence by 20%.
Education
National Taiwan University
Economics
2012 - 2017
