Juan Garcia

I am a recent graduate with an M.A. in public relations from the University of Southern California, where I was named Outstanding Public Relations Scholar for the graduate class of 2017. Prior to that I earned a Bachelor's degree in English from UC, Berkeley. I've always been a storyteller at heart, and am looking for the opportunity to help a brand I admire foster better relationships with its diverse stakeholders and customers, and to communicate in a more impactful way.

Communications and Public Relations Professional
Orange County, CA
[email protected]

Skills


  • Excellent communicator, with particular strengths in message development and content strategy
  • Exceptional project management skills. Able to quickly adapt to shifting deadlines and priorities
  • Tactful when interacting with clients and adept at maintaining productive relationships with internal and external partners
  • Thorough understanding of best practices and procedures in communications and public relations

Technical Literacy


  • Proficient in Mac and PC operating systems
  • Extensive experience with Microsoft Office Suite and Google Drive applications
  • Adobe Certified Associate in Photoshop and familiar with other Creative Suite applications
  • Familiar with HTML and CSS languages
  • Well-versed in multiple social media platforms with expertise around their respective best practices

Experience

Digital Consulting Intern, Jan. 2016 - May 2017

  • Wrote crisis manuals, simulations, and tabletop exercises for major clients in diverse sectors
  • Crafted governance documents to help brands communicate on internal platforms in a more consistent and appropriate manner
  • Helped brands evaluate their messaging on social media and provided recommendations for improvement based on research of best-in-class competitors
  • Created social media content for energy sector client to leverage as part of their crisis response plan - including stories, infographics, etc.
  • Curated editorial calendars for clients to align their content stream with larger cultural trends and events
Experiences 00 00@2x 504900dc09d82f711fdb54cf5763251cab5193a844856da978b2b8f3907ecd5a

Program Assistant, Aug. 2015 - May 2017

  • Helped produce events for the Annenberg School, such as the Kenneth Owler Smith Symposium, by managing guest lists, coordinating vendors, and liaising with relevant partners
  • Drafted press releases, newsletters, and other items for the Center for Public Relations and distributed them electronically
  • Assisted in writing the Center’s Global Communications Report and edited the report for accuracy
  • Managed communication between the Center for Public Relations and its Board members
Experiences 00 01@2x 6daa47d1df70d315f129dcecdd562003831581c4cdd8f9c819aa22d4a24ae150

Communications Assistant, May 2014 - March 2015

  • Developed communication strategies to raise awareness of Pyngle’s and to promote its products
  • Wrote Pyngle’s style guide to ensure a uniform and consistent representation of the Pyngle’s brand
  • Maintained company’s social media accounts and served as community manager across all platforms
Experiences 00 02@2x d08cb731546334ac3e784c5845e368719bba256a127be86e720a634d798b8bb9

Grants and Proposals Assistant, Sept. 2013 - Dec. 2013

  • Researched new business opportunities and created proposal packages to highlight the ALEKS brand
  • Successfully pitched product to school districts and state departments of education and coordinated the adoption and implementation of ALEKS software
Experiences 00 03@2x b381b81be12ffb5207e31257bd24e9606aef09c63c7e710fcd513da5ffd4e913

Relevant Academic Projects

Encouraging Charitable Participation

In fall 2016, the Internal Communications team at WB approached my class for help with getting their employees engaged in the company's giving program, Impact. With my team I performed the following:

  • Created messaging that highlighted key benefits for employees as well as the program's community impact
  • Devised tactics to help company's messaging gain greater visibility through the use of physical touch-points and studio infrastructure
  • Designed incentive-based (gamified) system that took advantage of WB intellectual properties to motivate employees

Building Brand Ambassadors

In Spring 2016, LS & Co. approached my class to help their Corporate Affairs team reach employees more effectively, and to in turn get them to share content with friends. Toward this, my group did the following:

  • Developed a survey to get insight about employee digital habits and messaging preferences and distributed it to over 150 employees
  • Researched successful competitors with loyal followings to extract best practices
  • Created a messaging strategy that took into account employee feedback and research

Powered by CakeResumePowered by CakeResume